Popular Zagreb Museum of Illusions Opens First Location in China

Daniela Rogulj

An idea born in Zagreb has now made its mark all over the world. Thanks to a franchise model that has pushed Croatian innovation outside the borders of the country, the Museum of Illusions has opened its doors in China.

At the prestigious location near the famous Shanghai waterfront promenade ‘The Bund’, the Museum of Illusions opened its doors on July 13, 2019. The latest Museum of Illusions is the largest of this franchise yet – and after impressive locations opened in New York and Kansas City last year, the Shanghai Museum of Illusions is the 16th in the world and the first in China, reports HRTurizam on July 16, 2019.

Just four years after opening in Zagreb, the Museum of Illusions has gained international popularity and has quickly become one of Croatia’s finest tourist export products. Recall, today, the Museum of Illusions can be found in Athens, Belgrade, Berlin, Dubai, Hamburg, Kansas City, Kuala Lumpur, Ljubljana, Muscat, New York, Shanghai, Tbilisi, Toronto, Vienna, Zadar, and Zagreb.

The Shanghai Museum of Illusions began work three months after the cooperation was signed between the founders of the Museum and the Chinese partner, a long-time promoter of the Croatian-Chinese economic cooperation, on the margins of the Dubrovnik 16 + 1 Summit. The Chinese partner intends to offer Croatian products in the Museum of Illusions’ souvenir shop as they will become available on the Chinese market.

The Croatian media is continually pointing out the interest of Chinese investors, strengthening the link between Croatia and China, and placing Croatia’s services and products on the Chinese market. Thus, opening the Museum of Illusions in China is one of the concrete economic successes that is the result of the favorable climate between the good relations between Croatia and China.

Furthermore, the year of culture and tourism between Croatia and China will be marked in Shanghai on November 2 at the China International Import Expo. Croatia will have a presence in Shanghai with representatives of the Croatian National Tourist Board and the Croatian Chamber of Commerce. The friendly cooperation between Zagreb and Shanghai will mark its 40th anniversary.

The Museum of Illusions’ franchise plans to expand to Amsterdam, Bruxelles, Dallas, Doha, Istanbul, Las Vegas, Madrid, Miami, Paris, Riyadh, Rome, Stuttgart, Taichung City, and Rhodes. 

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