Digitalized City: Renaissance Dubrovnik Receives 3D Makeover

Daniela Rogulj

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Dalmatinski Portal reports that in collaboration with Stipan Ujdur from Opuzen, the author of many 3D models of Croatian cities, MediaUp brings an interesting and different way of researching history that is now available to everyone via smartphones in the form of an interactive mobile application.




Dubrovnik Anno 1667 is a tourist product in which the user has a unique opportunity to go back in time and experience Dubrovnik from a different perspective and get acquainted with historical information with a virtual experience.

The application is available in the Google Play store in several versions, tailored to users’ needs and price flexible: Dubrovnik Anno 1667 Virtualni prozorDubrovnik Anno 1667 VR Google Cardboard Edition, and Dubrovnik Anno 1667 Deluxe – Virtual Window + VR.



“With this educational application, the user has the opportunity to go back to 1667 and discover what the Republic of Dubrovnik looked like and functioned like before the devastating earthquake. With the help of a virtual window on the spot as an addition to the tour and sightseeing, or from the comfort of home, expand your knowledge and take a peek into the rich past of Dubrovnik. The virtual experience is the future of tourism and the presentation of history and cultural heritage. The user can see something that does not exist today in the real world but can interactively ‘go’ into the world of the past. Although virtual tours are in their infancy in Croatia, examples worldwide show that this is exactly the future, and the offer needs to be developed. Along with Dubrovnik in 1667, there is also Diocletian’s Palace in Split, ancient Narona, ancient Zadar, Pula, and others. MediaUp will provide various ways of distribution and franchising that should be available through travel and travel agencies and users themselves through online stores. We invite all those interested in contacting us so that we can start cooperation in time,” said Frane Bilić, the founder of MediaUp.




The ‘Virtual Windows’ franchise for several cities is in production, and they are currently working on Zadar as Jader, which should be on the market by the end of April 2021. They are also working on other types of tourist products.


“We are looking for travel agencies, tour operators, carriers, institutions, and others who would like to include our application in their offer, and we are open to new collaborations,” he added.


MediaUp is a Dalmatian start-up for innovative audiovisual technologies and production. They develop video games for VR and mobile devices.


“Dalmatia has the potential as a perfect region for the development of the creative industry, especially gaming, which in addition to music and film, goes hand in hand with the IT sector, but also tourism and occupies more and more GDP in national and global economies. Dalmatia definitely has the potential for the development of such an industry,” concluded Bilić.

All photos by MediaUP

To read more about lifestyle in Croatia, follow TCN’s dedicated page.


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