Hibernating and waiting for life to return to where it left off almost two years ago is over, said the marketing agency and event company MPG, best known to the public as the organizers of the Ultra Europe festival announced for the summer. MPG is celebrating 25 years of business. In its celebratory year, it reveals the return of the biggest live events and completely new experiences, based on innovations and rich experiences and adapted to all the challenges of the new decade, reports Poslovni.
MPG operates in 8 countries, has more than 500 permanent employees, over 4,000 part-time employees, offices in Zagreb, Ljubljana, Belgrade, and Skopje, and is a member of a strong European network of independent SSI agencies. Behind them is a collaboration with more than 250 multinational brands, numerous live events, festivals, concerts, sporting events, retail and digital marketing. The company points out that in the pandemic, the creative forces of MPG have become even more creative. As a result, the challenges have become new opportunities that have resulted in the introduction of new technologies and adapting and implementing projects that represent future marketing.
“The tectonic changes in the way we do business caused by the pandemic have been an incredible challenge for us in the global live industry. Despite everything, I am proud that MPG managed to keep most of its workers. This has been our priority because we have always invested in people, our employees, the greatest wealth this company has. I am thrilled that in the celebratory year, we can announce the return of our biggest event, the ULTRA Europe festival, which is returning to Split after two years. Our desire, mission, and vision are to create emotions and unique experiences, and we are happy to be able to return to what we do best, and that is to make people happy,” said Joe Bašić, CEO and founder of MPG.
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ULTRA Europe is the largest international event in the region, and after a two-year break, it will reopen its doors to more than 100,000 visitors. Just how eager people are for live events is also shown by the fact that 20,000 tickets have already been sold from more than 90 countries worldwide. This event creates one billion kuna of additional spending for Croatia and more than 35 million euros of marketing value, which brings a big and positive promotion of the festival and Split and Croatia as destinations, reminds MPG. The festival organizers added that they used the break to offer their visitors an even more special musical and production experience for the eighth edition.
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