As Marija Crnjak/Poslovni Dnevnik writes on the 7th of August, 2019, Croatia’s Carwiz rent-a-car service has now entered into a cooperation agreement with a South Korean partner, Dongbo Air Service, one of the largest car, air, rail and water service providers in the whole of South Korea.
“Our entrance onto the market of South Korea is a step based on analysis and figures, so we’re pleased that the partners have accepted our proposal with both hands. It is important to point out that the market is changing, as are the habits of South Korean tourists, who have in recent years become a group of tourists who have gone from exclusively organised tourists, to being more and more inclined to arranging their own travel plans,” said Krešimir Dobrilović, the founder and director of Croatia’s very successful Carwiz rent-a-car company.
This Croatian company went on to explain the fact that South Korean users of these types of services differ quite significantly from European users, in that the age of the vehicle they’re going to be using plays an important role, as do all of its available accessories, from GoPro cameras, all the way to WiFi availability, without which they almost cannot imagine going about their lives and travelling.
“Compared to European tourists, Koreans are less price-sensitive and thus willing to set aside a larger budget so that they have absolutely everything they need to make their trip an unforgettable experience,” Dobrilović added. Back in June this year, the company announced that it had launched a franchise business on the Caribbean market, more specifically in St. Maarten, a business move on which we reported.
That marked Carwiz International’s first business move towards overseas markets. Negotiations are ongoing on the positioning of Croatia’s Carwiz rent-a-car on other, surrounding Caribbean islands, which after Croatia, Greece, Bosnia and Herzegovina, Latvia, Cyprus, Morocco, Turkey, Serbia and Albania has finalised this company’s additional global positioning.
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