Girl Power: Meet Croatia’s Most Powerful Women in Business

Lauren Simmonds

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International Women’s Day was celebrated as it is annually on the 8th of March, and in honour of that, the Croatian media published a list of the most influential women from the scenes of business, politics and science. It’s rare we can sit down and read an impressive list that Croatia can actually be proud of.

As Poslovni Dnevnik writes on the 8th of March, 2019, The popular economic weekly Lider highlighted ten influential women in Croatian business circles who were interviewed in an attempt to find out the secrets of their success.

1.) Lada Tedeschi Fiorio: Women have to fight, prove and force things because that’s the way of recognising their values ​​in the business community, said one of the richest Croatian women, shareholder and deputy chairperson of the Atlantic Group supervisory board, who is also the mother of two children and a successful marathon runner.

2.) Kristina Ercegović is known as an entrepreneur who expressed her attitude towards the Croatian Government and its tax policy “without filters”, telling Minister Zdravko Maric to ”stop flogging a dead horse”.

3.) Going into law is the female job of the future, said Jadranka Sloković at the conference “Women in Business”. Women now account for 43 percent of attorneys, while 60 percent of them are trainees.

4.) Medeja Lončar, chair of the management board of Siemens Croatia, has long been one of the few women in the Croatian technology sector. When you prove yourself, obstacles disappear, she pointed out, maybe some initially underestimated my different, ”female” approach, but over time they learned that it does not mean I’m a simpler adversary.

5.) Vedrana Pribičević, a prominent economist of the younger generation, spoke in an interview for Lider about the lack of capitalism and lack of entrepreneurial culture in Croatia.

6.) The situation is worrisome for women who are underpaid, for women who do not have adequate child care solutions in their living environment, for further education, etc. It’s important for women to have quality conditions, a choice of solutions and support, stated Gordana Kovačević, the president of Ericsson Nikola Tesla’s management.

7.) Ariana Vela is one of the leading Croatian consultants for European Union funds, strategic planning, preparation and implementation of projects.

8.) Entrepreneurs need to go through changes, enter the digital age, and take their destiny in their hands. I want all of us to find strength, energy, money and the intelligence to be the change that our economy desperately needs, said Tajana Barančić, a leading business consultant from Astra Business Engineering.

9.) Suzana Kovačević is the founder of Lorien, who offered a unique product to the domestic market – designer female socks. Despite the fact that for years she has been struggling with a rigid system that has no time to spend listening to the problems of entrepreneurs, she said that she still isn’t going to give up.

10.) Nevena Crljenko, director of Philip Morris International in New York, sent a message to women: Do not allow your ”male” business environment to demotivate you, you’re the one who decides that you will succeed. When you hear your inner voice saying that you can’t do something, find a metaphorical hammer so you can knock it back.

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