As Bernard Ivezic/Poslovni Dnevnik writes on the 16th of April, 2019, in the very first NOA store in Dublin, Ireland, this company from Koprivnica, Croatia, sells mobile phones, televisions and mobile phone accessories all under their own brand.
Croatia’s successful Hangar18 company from Koprivnica, which has developed its very own brand of mobile phones, NOA, which has a market share in the domestic field immediately behind giants like Samsung and Apple, has opened its first own NOA store.
The first brand store the company has opened is in the Irish city of Dublin, and this Croatian technology company has stated that it plans a further fifteen such stores in Ireland alone. Additionally, over the next three years, Hangar18 plans to open a total of one hundred of its own NOA stores across Western Europe.
Mario Pintar, Marketing Manager at Hangar18, says this enviably successful Croatian company has changed their approach to developing its sales network. In Eastern markets, with the exception of Croatia, and where they have been operating so far, the company does business via distributors, while in the west, he wants to be in direct contact with the company’s customers.
“Customers in Eastern Europe buy mobile phones of up to 150 euros, while in the west, due to the better purchasing power, they’re buying more expensive devices, and we see a greater room for growth,” explained Pintar. He added that the company’s expansion initially started a year ago, and intensive work has been going on on for the past six months.
He didn’t want to comment on just how much the company invested, nor did he want offer any comment on much they plan to invest in further expansion. According to data from Business Croatia, Hangar18 saw growth from 242 to 137 million kuna from 2013 to 2017, its exports jumped to an impressive 66.7 million kuna, and its net profit rose from 1.3 to 4.8 million kuna. Mario Pintar says that they already have a warehouse over in Ireland and that they’re hiring the first workers for it. He says that on average, the company will require three to four employees per store, and potentially even more for sales and management.
“Our colleague Tihana Magdić has been living in Dublin for a long time, so that’s why we started with Ireland. She was promoted to country manager, she’s well acquainted with the market, and the shopping centre we first entered was a great partner and it was very easy to arrange everything with them,” Pintar said.
Pintar explained that in the west, Croatia’s Hangar18 will compete in the B category of brands, but as the first choice of those who instead of A brands want the Best Buy mobile.
“What sets us apart is the fact that we give customers the functionality of A brand at a fair price, and then the Noa Premium Care warranty covers the first twelve months for damages such as screen breakages and water damage, and our ”after sales support,” and we open our authorised NOA service in every country we enter,” explained Pintar.
He added that after Ireland, Croatia’s Hangar18 plans to open stores in other European countries, including the United Kingdom, Germany, France and Spain. However, he noted the fact that they hadn’t forgotten about the eastern markets. For example, in Croatia alone, there are fifteen retail outlets where they sell various brands of ICT equipment. “Recently, we’ve been able to directly export to Russia as a third company from Croatia, which opens opportunities for us in both Azerbaijan and Kazakhstan,” concluded Hangar18’s Pintar.
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Click here for the original article by Bernard Ivezic for Poslovni Dnevnik
