Croatian Companies Establish Market Connection of 1.4 Billion People

Lauren Simmonds

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27 Croatian companies are also part of the historic Chinese international import fair.

As Marija Brnic/Poslovni Dnevnik writes on the 6th of November, 2018, China will continue to open its market for foreign products and cut import tariffs, this was the main message from China’s President Xia Jinping at the opening of China’s first international import-export fair entitled China International Import Expo (CIIE), an event which has already been rated historic and whose opening in Shanghai was attended by the leading people of fourteen countries, including Croatian Prime Minister Andrej Plenković.

More than 3,000 companies from 130 countries worldwide participate in this large gathering, and within the CIIE, the Croatian-Chinese Economic Forum will be held today, which will include 27 Croatian companies interested in entering into business cooperation with numerous Chinese partners.

Some of the companies have already established excellent market connections that include more than 1.4 billion people, such as Podravka, Badela 1862, and Pan Parket from Orahovica, which is the biggest advocate of turning Chinese customers towards the wood industry sector. Wood is also the main Croatian export product. In total, exports last year were worth a massive 126 million dollars. This year, exports to China are growing faster than they did in the previous record year, by as much as 44.5 percent.

PPS Galeković from Velika Gorica just outside of Zagreb is also representing the wood industry in Shanghai. Among the companies that want to enter the Chinese market are a significant number of smaller companies dealing with consulting, information projects and web design, such as Adricon Group, Mipesa, Provena, Gelt date, as well as a few industrialists – Meteor, a producer of detergents and chemical products from Đakovo in Slavonia, Kotka from Krapina, which specialises in the production of men’s suits, and the well known Croatian special equipment producer, Lučko.

Partnership with Huawei?

Representatives of Luka (the port of) Ploče also attended the meeting, who, along with their counterparts from the port of Rijeka, which, during his speech on “Trade and Innovation”, Plenković personally recommended to Asian companies operating in the European market. During the fair, the Croatian Prime Minister also had a working meeting with Huawei President for Europe, and Plenković stated that he expressed interest in intensifying cooperation and partnership with Croatia in the digital age.

In addition, the brand new Croatian Tourist Board (HTZ) office has been officially opened in Shanghai, with the aim of strengthening promotional activities on this market, from which Croatia continues to receive a growing number of visits. This year, Croatia will be visited by 250,000 Chinese tourists, which is a much higher figure than in previous years.

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Click here for the original article by Marija Brnic for Poslovni Dnevnik

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