Remarkable Croatian Company Infobip Enters Israeli Market

Lauren Simmonds

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As Poslovni Dnevnik/Darko Bicak writes, the Croatian company Infobip, which is now multinational has included Israel as a new destination in which they’ll operate and employ new people, and now their global business network has more than 3,500 employees worldwide.

As was announced recently by the Croatian company Infobip itself, this cloud communication platform is only continuing with its ongoing and very enviable global growth.

The start of operations in Israel was announced by Infobip to the leading customer experience experts who gathered in the city of Tel Aviv to discuss the upcoming trends and challenges in the sector, and with this move, it is going to continue its strategy of having a truly global presence – after expanding into the Estonian market back in May, it is now actively recruiting in Israel as well.

Israel is one of the current technological leaders of the world, with more than 3,000 high-tech companies headquartered in the country. As many as 71 of them are listed on NASDAQ, which puts Israel in second place in terms of the number of companies on that American stock exchange, after the USA itself.

In Israel, the Croatian company Infobip will offer its users access to the market-leading CPaaS platform, enabling them to expand their communications across multiple channels and connect more strongly with their customers on a global scale.

“Israel is an important strategic market for Infobip thanks to it having the world’s leading startup ecosystem, which totals more than 6,000 startups and about 80 unicorns. In our expansion into this new market, the support of the Israeli ambassador Ilan Mor, to whom we thank for his great help, was extremely important.

Numerous Israeli SaaS and cybersecurity platforms are exceeding expectations and are looking for a communication partner with a global perspective. With a reach in more than 200 countries around the world, our platform is the market leader and can help new and existing clients from Israel to strengthen ties with their own customers around the world,” said Ivan Ostojic, a member of Infobip’s Business Development Board. Growing companies based in Israel can now join Infobip’s much talked about Startup Tribe programme, as well.

This is a very unusual programme that aims to bring together the most innovative startups from across the world and give them access to the tools needed to interact with their various clients on multiple communication channels.

“Through our Startup Tribe programme and our broad portfolio of scalable capabilities, we can support and partner with Israeli companies regardless of their stage of development. We’re looking forward to being part of their journey and helping them communicate with their clients on a global level,” added Ostojic.

Investments in the Israeli technology sector are continuously growing, which has resulted in a share of employees in high-tech companies of as much as 10 percent. Israel will be one of more than 70 countries in which the Croatian company Infobip is present, and where it will offer its leading CPaaS solutions.

Last week, Infobip announced that it had taken over the business technology portal Netokracija. The goal of this takeover, they explained, was to further strengthen the programming community through the creation of additional content designed for IT specialists.

For more, make sure to check out our dedicated business section.


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