Croatian Entrepreneur Mate Rimac Invests in Gruntek

Lauren Simmonds

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As Poslovni Dnevnik writes, the remarkably talented Croatian entrepreneur Mate Rimac, known for his dogged determination to succeed in a society which still doesn’t provide much of a welcoming or transparent environment for entrepreneurship, joined the ”gardens of the future” during the second year of existence of Gruntek, the largest producer of eco-vegetables.

Rimac’s investment in the the Croatian-made Gruntek will provide it with a very welcome spring in its step and a chance for it to go after its big plans for the future, that is, to enter foreign marketd. This is also the first agro project in which the Croatian entrepreneur Mate Rimac has invested, and they have stated from Gruntek that they are honoured that its persistence and high quality have been recognised by someone of Rimac’s status in the business world.

”We’re now one step closer to realising some of our big plans for creating a greener and more sustainable future: Gruntek encourages the urban population to purchase organic vegetables directly from their producers, without the use of middle men or intermediaries; it’s transparent, more favourable and goes without creating any waste from packaging and throwing away excess food from store-bought items, which is inevitable when it comes to purchasing from retail chains.

Gruntek has no such problems; given the fact that we don’t use any plastic during the production process, nor do we use it in packaging and distribution. Our users are already used to the natural look and taste of our vegetables and don’t have any plans whatsoever to return to buying them from mass production,” Gruntek pointed out.

For more on Croatian entrepreneurs, inventions, startups and other companies, make sure to check out our dedicated business section.


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