First Serbian Investor in Vukovar Goes by Market Standards

Lauren Simmonds

A company headquartered in Belgrade has set its sights on Croatia’s Hero City.

Serbia’s Dental Ant company has least a hall for which it will pay the full rental price and start by employing six employees.

As Poslovni Dnevnik/Renata Rasovic writes on the 25th of April, 2018, Dental Ant, which is headquartered in the Serbian capital of Belgrade, leased the 800 m2 space for three years for the purpose of the production of dental equipment, thus opening up the first investment of Serbian capital in Vukovar for the last three decades.

Dental Ant is a company founded back in 1991 by Dr. Milorad Antunović as an office, and with the passing of years, the company has become an exclusive representative of the company “Septodont”, as well as the exclusive distributor of the Biohorizont Implant System in JI Europe. Dental Ant has opened a sales outlet across the Atlantic in the United States, offices in neighbouring Bosnia and Herzegovina and Montenegro, and finally here in Croatia.

This investment news was announced by the Serbian Chamber of Commerce, with which they expect “the realisation of this investment in Eastern Croatia to kick start domestic companies’ investment on that part of the neighbouring market”.

They say from the Serbian Chamber of Commerce that it is the first result of a meeting held back in November last year, which, with the participation of more than seventy companies, was organised in cooperation with the joint council of the Municipality of Vukovar,and with the support of both the Government of Croatia and the Government of Serbia.

Although Dental Ant has stated that it will report the details of the contract today in Vukovar, it has been found that, although the city offers many possibilites for more ease, the Serbian company has indeed accepted all of the full market conditions. It will pay the full price per square metre, with work starting in half a year, and six people being given jobs at the very beginning.

With the very real understanding of the potential reservations and dislike of the idea of a Serbian company investing in Vukovar of all places, a city which became and has remained the solemn symbol of Croatia’s suffering during the Homeland War, Vukovar Mayor Ivan Penava has stated “We will never forget the war, but the war is behind us, and it’s important that we live in the present, and that we work for the future.”


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