As Poslovni Dnevnik/Josipa Ban writes, product packaging, or the packaging that represents it, is an important and powerful tool of communication with customers. In the proverbial sea of products we’re constantly swimming in, you need to stand out and attract attention. It isn’t easy for new products that are just entering the market, and nor is it “old”, well established brands that still have to follow market trends so as to not drown.
Kras has succeeded in one of its most famous brands, the famous Dorina chocolates. A powerful confirmation that the redesign, which was presented at the beginning of this year, came in the form of winning the Red Dot award, one of the most influential awards in the world of design.
A great help to Kras in the success of the new design was Studio Sonda from Vizinada in Istria, for which this is already the 17th Red Dot award. To speak more specifically, Kras and Studio Sonda won the main prize in the Brands&Communications Design and Packaging Design categories. The goal of this award is to evaluate the most ingenious design works, and their originality and creativity, design quality, innovation, and understanding and emotional reach to the audience were evaluated by 24 experts from all over the world.
“With this award, in addition to the positive reactions of our consumers, the profession also recognised the excellence of the new design. We’re grateful to Studio Sonda for being able to turn our vision into a real product. This reward has put a spring in our step and provided us with the motivation to think about future novelties in Kras with even more attention and enthusiasm,” said Marina Knezevic, the marketing director of Kras.
For more, make sure to check out our dedicated Made in Croatia section.
