As Poslovni Dnevnik writes on the 23rd of July, 2020, as part of the “Take Me Home/Ponesi me doma” campaign, the much loved Croatian ice cream brand Ledo raised more than 750,000 kuna for the Croatian Red Cross “Your gift for the right thing/Vas dar za pravu stvar” humanitarian action intended for the most needy members of the community.
The campaign lasted from May the 8th to June the 7th, 2020, and during that period, Ledo donated two kuna from the sale of each Quattro ice cream in a package of 1650 ml. With the collected amount, Ledo will help as many as 3,000 families by providing basic foodstuffs.
“We’d like to thank the company Ledo, which recognised the Croatian Red Cross as an organisation that cares for thousands of people in need throughout Croatia every day. Unfortunately, the number of people who need help with basic foodstuffs is growing and it is the task of all of us not to forget these people and to give them a helping hand,” said Robert Markt, executive president of the Croatian Red Cross.
These funds will enable the purchase and distribution of food packages to those who are most need across the country. One package worth 250 kuna is enough for two weeks, and contains food for two people such as salt, flour, oil, sugar, rice, pasta, soup in a bag with canned fish and meat.
Given that more than 8,000 families in the Republic of Croatia don’t have a daily meal, with this campaign with the Quattro brand as their favourite family ice cream, Ledo wanted to raise awareness of this problem and encourage citizens to show their solidarity.
“Since Quattro is synonymous with family, we wanted to make a difference with this favourite ice cream and contribute to the most needy members of the community. Being able to help as many as 3,000 families is truly a great pleasure. We’re happy that with our “Take me home” campaign, we were able to provide a feeling of warmth and a family home to those who need that the most, and at the same time, encourage consumers to spread solidarity and a sense of togetherness,” said Ivan Babić, President of Ledo.
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