Total Croatia News readers are familiar with the marketing company, as we’ve worked together on several projects in the past. One of them, Viber Total Croatia Total Info Community – virtual reception of Croatia in the covid era won the Grand Regional Grand PRix last year.
The project of the first public interactive exhibition on diabetes in Croatia called “DiJAbetes under Control“, which took place last November on Zagreb’s Cvjetni Square, was designed and implemented by Manjgura for Zagreb Association for Diabetes to inform the public, as well as patients, about the ways to influence positive treatment outcomes with good glucose control and timely treatment, despite the focus of decision-makers and media on COVID-19 and pandemic-related issues. One in 11 people in Croatia suffers from diabetes, while at the same time this disease is the third leading cause of death – every day, 13 people in Croatia die from diabetes-related complications.
During the three days of the exhibition, 1,589 people viewed interactive content, while the exhibition itself was featured in all central news and broadcasts of national televisions, as well as print and online editions of a large number of media.
Last year, Manjgura also achieved excellent success in the field of political communication – in the “election year” of 2021, Krešimir Macan, Manjgura owner and prominent regional election adviser, led the campaign of Marko Filipović (SDP) for the mayor of Rijeka, among three other winning campaigns.
The project was particularly challenging, as the elections took place under pandemic conditions, while Rijeka was the city with the most candidates for mayor in the last local elections. Although the people in the know and the polls at the beginning of the year did not give him much of a chance, Marko Filipović won a firm victory in both rounds and secured the Social Democratic Party of Croatia (SDP) a majority in the city council, keeping Rijeka “red” contrary to the expectations of many. With the efficient and affordable use of digital video combined with digital advertising, Marko Filipović virtually entered every house in Rijeka in just a month and a half, turning from a “Kvisko” loser, unknown to two out of three citizens of Rijekas, to a convincing election winner. He promised Rijeka would remain “OPEN AND FREE” and that as a “NEW FORCE OF THE CITY” he would meet with a “NEW RHYTHM OF THE CITY”, which he consistently communicated in all phases of the campaign.