Podravka Invited to Israeli Market

Lauren Simmonds

The popular Croatian Podravka brand has attracted the attention of the Israelis.

As Poslovni Dnevnik writes on the 1st of February, 2018, several Israeli delegates visited Podravka yesterday.

The central topic of business talks between Podravka and the Israeli delegation was to strengthen economic co-operation and the overall potential for Podravka’s stronger presence on the Israeli market.

During the official part of the visit, the CEO of Podravka, Marin Pucar, and his associates, presented the Israeli delegation with Podravka’s business, with a focus on international markets and a range of food and pharmaceutical products that Podravka is ready to offer to potential consumers on the Israeli market. During the visit, Podravka’s guests from Israel visited the soup and Vegeta factory where they were introduced and better acquainted with the production process of one of the most famous Podravka products.

The representatives of Podravka and the Israeli delegation agreed that there is a lot of room for strengthening and developing further cooperation, Podravka’s partnership with producers in Israel, and a bigger step forward from Podravka with its varied assortment on the Israeli market.

Today, Podravka and its numerous products is present on more than 60 foreign markets, which confirms its popularity, adaptability and that it can respond to the dietary habits, needs and specifics of each particular market.

Most of Podravka’s wide range is produced in accordance with the Kosher certificate, which is an added value and quality for many. The Israeli delegation have also announced another visit to Croatia and again to Podravka, with the aim of creating closer ties, a stronger bond, and an exchange of experiences, as well as the overall strengthening of mutual economic cooperation.


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