Rijeka’s Rakhia Bar Expanding Business through Franchising

Daniela Rogulj

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HRTurizam reports that despite the pandemic, they did not give up on their idea because they were confident in this project from the very beginning. They believe that it would be a real shame for such an original and above all successful business concept to remain in only one city, without giving the world an opportunity to experience it.

Only a few days after they went public, inquiries for the franchise started arriving, not only from Croatian but also from European cities, points out Matija Blažević, one of the owners of Rakhia Bar, and adds that their offer of 100 types of rakija, and the entire concept, delighted the world.

“The situation with the pandemic did not discourage us because we really believe in this project. Rakhia Bar is the first ‘rakhijarnica’ to be franchised. We were surprised by the number of inquiries that arrived in such a short time. Most of them came from Croatia, and we were especially pleased with those from Italy, Slovenia, and Malta,” Blažević points out.

The Rakhia Bara offer includes more than 100 types of rakija.

It is the heart of fun and nightlife for all young people in Rijeka. It is one of the few bars that does not follow trends but creates them. Rakhia Bar offers unique items; one of the most popular is a meter of rakija that can hold 21 different flavors and original entertainment concepts. They have also launched many products – rakija ice cream, mulled rakija, cocktails with rakija, and many others. In 2019, 85,956 rakijas were sold, an additional indicator that Rakhia Bar is truly a small paradise for all lovers of this spirit.

In the first phase of expanding the franchise, the owners will be focused on Croatia, but they will also enter the foreign market very quickly. “From the beginning of the idea until its final realization, it takes a lot of time, effort, and work, but also Andrija Čolak, our biggest support during this franchise trip. Andrija Čolak is the owner of the only Croatian international franchise – Surf ‘n’ Fries, present in 16 countries and a specialized group for franchise consulting. We had really excellent cooperation with him, for which we are extremely grateful,” adds Blažević.

In addition to the franchising process, during the pandemic, they created a new home brand of rakija- The Hogster.

“We have decided to complete our offer of over 100 types of rakija with our own line. The idea for creating The Hogster came after years of working with rakijas, and the inspiration for the flavors comes directly from our guests, so we adapted the flavors to their wishes. So far, we have marketed 13 rakijas, we have developed a recipe for 20, and we will continue to expand and complete our range with even more exotic flavors,” concludes Blažević.

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