As Poslovni Dnevnik/Marta Duic writes, this Zagreb company’s director, Ante Cevra, founded Jam Pak during his the final year of studies at the Faculty of Graphic Arts, and today he can boast that they cooperate with all major companies across Croatia and are stepping out into more and more export markets.
The director of the Zagreb company Jam Pak explained that, in order to maintain their position on the market, even before the pandemic struck, they continuously invested in capacity expansion and the complete digitalisation of business and the automation of monitoring and the control of production processes.
“We believe that digitisation and automation are the foundation of efficiency and these are the keys to long-term development. We deal with printing, cardboard and are one of the largest manufacturers of paper cups in the region with a capacity of more than 100,000 cups per day. Today, we can boast of having a team of sixteen experts and the fact that most of our products are manufactured in the country at all stages of the production process. Over the past fifteen years, we’ve developed and manufactured products for almost all industries, from food, confectionery, chemical through to the tourism and catering industries.
We cooperate with more than 1500 clients across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Austria and Slovakia. At the moment, our exports make up about 10-15 percent of our total revenues, so our plan is to try to reach 25-30 percent of our total revenues,” noted Cevra.
Much like it was for everyone else, last year, he admitted, was really challenging for them, and they also felt a decline due to the lockdown and poorer tourist activity, which also affected their industry.
However, since the Zagreb company Jam Pak covers a very wide range of products, they’ve even grown in some segments. The pandemic, explained Cevra, brought them some significant problems such as reduced sales and promotional activities, which is why they focused on the digitalisation of business because, he remains convinced, this will enable new sales and communication channels with customers in the future.
“We saw a decline in printed materials, while the packaging segment grew, especially packaging related to online trade. In the production of paper cups, we still didn’t see growth because the slowdown in tourism activity as well as the slowdown in hospitality activities contributed to reduced consumption. Although we’re at the beginning of the year, we’ve certainly noticed an increase in demand for paper cups among our existing customers, and this is caused by the closure of restaurants.
We’ve also noticed a growth trend of new customers in this segment and an increase in demand for branded watches. Our advantage is in our flexibility and that we can adapt to smaller quantities and delivery speeds, which is 5-7 days for smaller orders, and 14-20 days for larger ones,” Jam Pak’s director explained.
Given their capacities, they’re focused on larger companies and distributors, and the list of clients they work with includes companies such as Konzum, Ledo, Jamnica, Franck, Nestle Adriatica, Carlsberg Croatia, Orbica, Atlantic Cedevita, Droga Kolinska, Magdisa, Arabesca, Anamarije, Pevex and more. In addition, they cooperate with small customers, as well as with a number of catering and hospitality facilities.
“Back in 2016, we purchased the land and invested in the renovation, expansion and construction of a new production hall, and since 2018 we’ve been operating at our address on Radnicka cesta. In the last few years, we’ve invested more than 600,000 euros in expanding our capacity and range, the procurement of new machines, the digitalisation and automation of our business processes, and a good part of these investments have been accompanied by funds.
Like any other industry, our packaging goes through different development stages and new trends always come along. We’re definitely more environmentally aware today, so the trend of plastic disposal is being noticed and an alternative in the form of disposable cardboard packaging is being introduced.
Therefore, the focus of our investments is going in that direction, and most of our new investments are related to machines for the production of cardboard packaging for food delivery, which I believe will largely replace the existing styrofoam and plastic packaging,” concluded the Zagreb company Jam Pak’s director.
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