The enhancement of the recognisability of the Croatian tourist industry is one of the targets of the last Croatian tourism strategic marketing plan and Staničić announces the preparation of the new plan for the 2021-2025 period this autumn.
Findings of the regular annual Brand Tracking survey conducted in late 2020 by the HTZ on ten European markets among 5,000 respondents aged 18 to 65 show that the brand awareness of Croatian tourist destinations increased from 3.3 in 2013 to 5.0 in 2020.
The respondents eligible for the survey were persons who had spent at least two nights on holidays abroad before the survey and who planned to travel abroad in the following five years.
In the survey, Croatia was compared to its Mediterranean peers — Spain, Greece, Turkey and Italy, — and our country fares best in terms of the preserved scenery and the value for money criterion.
The findings show that Croatia was also associated with terms such as security and family-friendly destination.
Staničić points out that Croatia was to the lowest degree associated with mass tourism, which he finds as a positive thing.
