Croatian Gideon Brothers’ Robots Working in Atlantic Group’s Warehouse

Lauren Simmonds

The Croatian-made robots from an Osijek startup can carry up to 800 kg of goods and are fully integrated into the company’s system.

As Bernard Ivezic/Poslovni Dnevnik writes on the 11th of July, 2019, Atlantic Group (Grupa), a food and distribution multinational based in the Republic of Croatia has started testing robots made by the Osijek startup Gideon Brothers in its new logistics and distribution centre in Velika Gorica near Zagreb.

Gideon had previously contracted testing in Atlantic Group, Orbico and Tokić. For this test, the Croatian company has stated that their other pilot project is still in production conditions.

Mladen Pejković, senior executive director for transformation and information technology at Atlantic Group, says that with this move, they’ve confirmed their leading position in this industry.

“We can see the many advantages of using Gideon’s robots, such as increasing efficiency, alleviating the problem of employee scarcity, which is felt not only in tourism and manufacturing, but also in distribution, and here we break this idea of robots taking jobs from humans, because the that is actually true is cooperation between humans and robots, where repetitive and boring tasks are taken over by clever machines and thus enable people to focus on more creative work and control, increasing employee satisfaction, as well as business efficiency,” stated Pejković.

The warehouse in Velika Gorica is fully automated. These Croatian robots, which can carry loads of up to 800 kilograms, are, in fact, integrated into Atlantic Group’s warehouse management system. For that purpose, Gideon cooperated with Symphony RetailAI, whose software enabled the robots to perform such tasks.

Milan Račić, CEO of Growth and co-founder of the successful Croatian startup Gideon Brothers, says that in this way, Atlantic Group is following the world trends in digitalisation of business and e-commerce. The Gideon Brothers company was founded just two years ago. Its success has been great, and it currently boasts 55 permanent employees, including very highly qualified individuals. Investors from Croatia and abroad have so far invested an enormous 16.3 million kuna into this company.

Matija Kopić, executive director and co-founder of Gideon Brothers, says he is happy that Atlantic Group is using their robots.

“Our advanced visual perception technology raises the bar of what autonomous mobile robots can do in the right warehouse. We have excellent performance in industrial environments which the competing technology can’t handle – and this proves the robustness of our technology,” Kopić concluded.

Follow our dedicated Made in Croatia for more information on Croatian robotics, Croatian companies, Croatian startups, innovation, inventions, and much more.


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