HPK and MHP Launch Project for Croatian Producers from Quake-Hit Areas

Lauren Simmonds

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As Poslovni Dnevnik writes, the two groups are jointly launching a project to market the products made by Croatian producers from the areas most deeply affected by the recent earthquake and are as such inviting Croatian producers to contact HPK in order to find their way to their customers and consumers.

As they point out, they expect that this initiative will help Croatian farmers who are currently facing huge problems, both in production and in product placement. It’s worth mentioning that MHP has been recording constant growth for many years and can boast of good results in business related to the development and distribution of products of small Croatian producers.

“In most cases, these are Croatian producers who sold their produce to the local population through markets, and when it comes to that, it’s still questionable when they’ll be able to start working again, our role will be in the regular purchase and preparation of products for the consumer market. In particular, the idea is to organise a packaging centre in which to pack and prepare goods for further distribution,” they emphasised.

MHP will place goods made by Croatian producers from the earthquake-afflicted areas of the country on the market under its own name, and the final placement to the end consumer will be in the process of preparation with key partners who are leaders in retail.

“Given that it is estimated that this is not a large volume of products, we believe that with a maximum of 200 square metres, we’ll have enough space to meet the placement target for about 50 Croatian manufacturers. We will provide the space under our direction, and we asked HPK to get involved in the segment of furnishing the space and speeding up the registration procedures. We’re going to deal with the whole procedure without compensation for those Croatian producers, which is another reason why we’re asking for the support of HPK, the umbrella organizstion of all Croatian farmers,” concluded Marko Spiljar, director of MHP Alimentum trade.

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