From Zero to Successful Cupcake Business in Six Months

Total Croatia News

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Source: My3Cakes

Plans for the future are equally ambitious.

Martina Miletić decided to become an entrepreneur several months ago when she started the My3Cakes company, reports on February 8, 2018.

With this move, the former manager and lecturer at the Wine Academy turner her hobby into a business. She is baking cupcakes and desserts based on them, such as cupcakes cakes and cakepops. “The business idea came natural, and I did not have to think much about it. I was leading the Wine Academy, but after my pregnancy, that business was no more. I was baking cupcakes, combining flavours, researching, constantly looking for new ideas, so I soon realised that I could turn it into my new business,” says Miletić.

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She adds that the voyage from the initial idea to the establishment of the company lasted just six months. She launched her business in late November and started baking cupcakes. “Initially, I took recipes from international websites, but over time I have adapted them to our local taste and wishes of Croatian customers and our market,” explains Miletić.

Her cupcakes, including the gluten-free ones, can be ordered via the website and her Facebook page.

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According to Miletić, her offer is varied, with mostly common combinations, although there are some more unusual and brave ones as well. There are such unavoidable cupcakes such as those made with chocolate and hazelnuts, vanilla and apricots, and also those more unusual ones, like a combination of carob, orange and mascarpone, meringue and strawberries, beet and dark chocolate, or almonds and carrots.

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In addition to those from the “regular” offer, buyers can create cupcakes according to their own wish. Delivery is also offered, with the minimum order quantity of six large cupcakes or 12 small ones.

She already has ambitious plans for the development of her business, with the first step being the expansion of distribution channels. “For now, my cupcakes can be ordered through our Facebook page and on the website, and we plan to distribute them through the cafes. I am thinking about the opening of a showroom, and when the business becomes more developed, I will also employ additional workers,” says Miletić.

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