Croatian Ministry of Tourism and Sport Turning to Social Media, LinkedIn

Lauren Simmonds

As Poslovni Dnevnik/Marija Crnjak writes on the 28th of September, 2020, the Croatian Ministry of Tourism and Sport has become active on social networks, through which they plan to strengthen communication with the sector and the public, both in tourism and in the sport segment, which also suffered significantly in the ongoing coronavirus crisis.

After the launch of their pages on Facebook and Twitter, the launch of an Instagram and a Linkedin account is being prepared in the coming days, announced Ivana Crnic, the spokesperson of the aforementioned Croatian ministry who is leading the project.

“The idea is to connect as well as possible with both sectors and the business community, which is very active and wide, to open new channels for communication and publication of our numerous pieces of news and service information that is often nowhere to be seen, from open tenders onwards. In addition, these can be channels for the promotion of numerous business activities in both sectors, good projects, actions, entrepreneurs,” said Crnic, who is currently very satisfied with the response of users towards the aforementioned Croatian ministry’s moves on social media.

For example, this weekend, on the occasion of the World Tourism Day, which is celebrated on the topic of rural development, the Croatian ministry announced a call for the best photo related to the topic, which on Sunday alone attracted about 40 users who sent in their private holiday photos.

There are two rules, the photo must be taken in the Republic of Croatia, and the author of the photo must agree to the publication on the Facebook pages of the ministry. The best author will receive a promo package from the Croatian National Tourist Board (HTZ).

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