Although football in Croatia is far from a real marketing product, the whole league is rising from year to year and thus gaining in attractiveness. On the other hand, HNK Gorica is one of the “stars” of the Croatian Football League (HNL), which has a bright future ahead of it, reports HRTurizam.
“It is often forgotten that football clubs have three categories that travel every week during the season (some play at home, while others travel to away matches), and thus achieve overnight stays in each destination. Whether they are seniors, juniors, or other categories, everyone travels to matches and has to spend the night somewhere. Our goal is to point out the potentials of sports tourism and its role in the development of overall tourism,” said Ivana Alilović, director of the Zagreb County Tourist Board and added:
“Tourism is an important component of our economy and the situation with Covid-19 has shown us that we need to think in the other direction. HNK Gorica is one of the key drivers of sports life in Velika Gorica and Zagreb County. Still, it is also one of the key carriers of our accommodation capacities in the entire county. Therefore, we must support such a club in activities, in every opportunity to attract teams from various countries to our area. We are extremely grateful for everything they have done in this segment of ours.”
Ervin Kolarec, Deputy Prefect of Zagreb County, also came to support this cooperation. “HNK Gorica is a great promoter of both its city and our county, which is why I am thrilled that the club has connected with our tourist community. Since, among other things, more than 450 children are active in this club, the Zagreb County will be with HNK Gorica in the future as well,” said Kolarec.
The cooperation between the club and the county tourist board will be mutual, diverse, and possibly a bit unusual. ”We will look in some new directions, which will allow us some new types of promotion of our region. For example, why wouldn’t HNK Gorica do one of its trainings at Turopoljski lug? Is there anything nicer?” suggested Ivana Alilović.
Football clubs are an excellent medium for communicating the tourist offer and additional content for all visiting teams coming to the destination. Football is one of the best marketing media globally, and even the Croatian National Tourist Board is a sponsor of the Croatia national football team.
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