Arena Hospitality Group Paving Way for Year-Round Tourism in Istria

Daniela Rogulj

Romulic & Stojcic

Romulic & Stojcic

October 13, 2020 – To develop year-round tourism and adapt to new market conditions, Arena Hospitality Group (AHG) has decided to open two of its camps, one in Pula – Arena Stoja, and the other in Medulin – the recently renovated Arena Grand Kažela, throughout the year. A look at the offer presented this winter.

“Arena Hospitality Group’s wish is to develop long-term tourism in the south of the largest Croatian peninsula in cooperation with the tourist boards of Pula, Medulin, and Istria. At the beginning of this challenging 2020, and after coming out of the scale of unprecedented quarantine, we witnessed the demand for vacations in camps as the most sought-after form of accommodation. We believe that this type of demand will continue in the future,” said AHG when asked how they decided on this move.

HRTurizam reports that plenty of sunny days and a mild Mediterranean climate allow southern Istria to become a year-round camping destination. Also, the destination offers guests a variety of facilities throughout the year – from sports and recreational activities in untouched nature, to exploring the rich cultural and historical heritage, and enjoying the traditional tastes of Istria, said AHG, and added: “Guests, especially those who come from urban centers, increasingly express the need to escape from cities to nature where, in the fresh air, in an intimate environment of nature, they can relax from daily obligations and stress.”

During the autumn and winter period, AHG has adjusted the offer. In addition to classic services such as electricity, water, and sanitation, guests will also have heated toilets, reception and coffee bar, and a restaurant within each camp.

But we can’t forget the content. Through various activities organized in cooperation with partners, AHG will offer more than just a winter camping vacation through various activities within the camp, as well as throughout the destination. They also organized transportation to the new city swimming pool in Pula and nearby shopping centers, as well as various animation activities within the camps.

“Regardless of the day and month, Istria offers many historical and natural attractions that will inspire every curious traveler. The 2,000-year-old Roman amphitheater in Pula, the archipelago of the Brijuni National Park, the tranquility of the landscape of Cape Kamenjak and its numerous hiking and biking trails, and picturesque historic towns fortified on the Istrian hills,” said AHG about part of the offer, and emphasized that the most authentic of Istria can be experienced in autumn and winter.

During October, guests will be able to join the harvest of the precious Istrian fruit – olives, and in nearby Vodnjan, taste some of the best extra virgin olive oils in the world. By the way, this week, for the sixth year in a row, Istria was declared the best region in the world for extra virgin olive oil by Flos Olei.

In November, during St. Martin’s Day, at one of the many local celebrations, they will be able to taste another top Istrian product – wine – and participate in the baptism of a young wine. This year, Istria has 60 wines with the Decanter label.

Istria has long been sufficiently branded through wine, olive oil, and gastronomy, as well as various events, from Teran Day to Truffle Day, and many smaller stories such as the new event “Autumn on a plate in Central Istria,” which will take place from  October 16 to 31, 2020, in restaurants in central Istria. During this event, caterers will offer a variety of traditional Istrian dishes made from autumn ingredients of the region, all to strengthen the gastronomic offer of central Istria and further connect family farms and caterers in the postseason.

Arena Hospitality Group is certainly paving the way for 365-tourism in Istria and is hopefully setting an example for other regions in the country.  

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