ITB Berlin’s Return in 2022 Provides Hope for Croatian Tourist Industry

Lauren Simmonds

Updated on:

Berlin, Germany
Berlin, Germany

As Poslovni Dnevnik/Marija Crnjak writes, ITB Berlin is partially returning in live in the spring of 2022, so a combination of a live fair, hybrid stands and online meetings will take place, ITB reported yesterday. The Berlin Fair is one of the most important for the overall Croatian tourist industry, because it is also the largest event from the German emitting market, from which the most foreign guests come.

”With this year’s online edition of “ITB Berlin Now”, we were able to offer the industry a sophisticated alternative fair format. However, it also became clear to all of us that nothing could compare to a face-to-face meeting. We’re therefore pleased to welcome the global tourism industry in Berlin live and physically in 2022. In addition, our extended virtual formats that include livestreaming and Digital Business Days will take the fair to a new level, combining the best elements of the physical and virtual worlds,” said David Ruetz, Head of ITB Berlin.

The fair will be held from the 9th to the 13th of March 2022 and will take place in three stages, before the fair there will be live meetings, after the fair there will be a virtual event called “Business Days” with virtual meetings and live broadcasts, and the fair will have both physical and hybrid stands. As early as February 2022, access will be available to a virtual fair platform where exhibitors, visitors and the media can make contact in advance and find relevant content.

In particular, on Wednesday, March the 9th, the exhibition space in the German capital of Berlin will finally open its doors to exhibitors, visitors and the media, respecting the latest hygiene rules and safety concept that ITB Berlin will harmonise with local authorities and test people beforehand. On Saturday, March the 12th and Sunday, March the 13th, everyone from the Berlin/Brandenburg region eager to travel will also be invited to the exhibition halls, where they can get some ideas and inspiration for their next holiday, the ITB said in a statement.

Anyone who wants to attend ITB, but due to travel restrictions cannot be in Berlin, can join the fair live by booking one of the new remote hybrid stands.

For more on the Croatian tourist industry, make sure to follow our travel section.


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