October 14, 2020 – The Croatian National Tourist Board has launched a new promotional campaign, “Discover The Colours of Croatia,” in seven European markets, namely Germany, Austria, Poland, the Czech Republic, Hungary, Italy and the United Kingdom.
HTZ announced that this autumn campaign especially promotes natural beauty, culture, nautical and eno-gastronomy, and will be carried out until the second half of November through thematic articles on online portals, print ads and advertising on social networks with the hashtag #DiscoverTheColoursOfCroatia.
“Although the current epidemiological situation in Europe, as well as the current restrictions for travel that vary from country to country, do not allow the greater realization of tourist traffic, in this part of the year it is very important to maintain Croatia’s visibility in our most important European markets. It is with this goal that we launched this campaign in which we want to further position our country as a safe destination with a rich, quality, and attractive offer in the post-season period. Our goal is for Croatia to be positioned in the minds of many as a destination that guarantees safety and quality vacation with numerous activities and facilities,” said the director of the Croatian National Tourist Board Kristjan Staničić, reminding that the action Vacation-Worthy Week is starting soon, through which domestic and all foreign guests who find themselves in Croatia will be able to use numerous tourist services in the country at 50 percent lower prices.
Activities within the “Discover The Colors Of Croatia” campaign will be carried out through the social networks Facebook, Instagram, and YouTube, through the placement of articles on the most read and most famous portals in certain markets such as oe24.at, DerStandard.at and Krone.at in Austria, Gazeta .pl in Poland and novinky.cz in the Czech Republic, as well as on the specialized portals MarcoPolo.de and Holidaycheck.de in Germany, within which special HUBs, i.e., micro-websites with content dedicated exclusively to Croatia, have been created. All promotional materials created for advertising are linguistically adapted for all seven markets.
The campaign is also implemented through print advertising, and cooperation has been launched with the travel platforms Lonely Planet and National Geographic, through which all tourist products included in the autumn campaign will be promoted and visible to millions of their users and followers on social networks.