HGK Presents First Croatian Brand of Unique Hotels

Daniela Rogulj

Sixteen hotels will become the new luminaries of Croatian tourism…

The new Croatian brand of unique luxury hotels will be first publicly presented during the European summit of the International Association of Luxury Hotels (ILHA Summit) at the Hotel Lone in Rovinj, on Wednesday, March 1, 2017. The brand includes a group of unique luxury hotels that were established in the HGK (Croatian Chamber of Economy) last year, with the aim to stronger position specific Croatian hotels in the world market of luxury tourism, reports HRTurizam on February 26, 2017.

Trends show that consumers of luxury prefer an intense experience far more than material goods, more often than not choosing hotels that offer something more personal and customized. Croatia is a country of exceptional natural resources, rich history, and impressive architecture, where many hotels provide personalized services and unique experiences worth remembering. Guided by such a vision, sixteen exceptional hotels located in some of the most desirable locations in the country will become the new luminaries of Croatian tourism.

The ILHA Summit will be held on March 1 and 2 as part of HTI 3in1 – the leading business industry event for health tourism in Europe. This year’s ILHA meeting on luxury tourism will include Hollywood star Eva LaRue (CSI Miami, Detective Natalia Boa Vista), ILHA ambassador of luxury travel.

ILHA has more than 300,000 professional members of the luxury hotel industry worldwide.


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