Friday 11 September 2020 – As part of the national campaign Tjedan Odmora Vrijedan (Holiday-worthy week) there will be Luxury Hotel Rooms in Dubrovnik for 50 Euros in October. We’re signed up! But will others follow?
Luxury Hotel Rooms in Dubrovnik for 50 Euros in October? Idemo (let’s go)! In an interview given to dnevnik.hr, assistant mayor of Dubrovnik Jelka Tepšić has confirmed that many businesses in and around Dubrovnik are prepared to sign up to the national Tjedan Odmora Vrijedan (Holiday-worthy week) initiative.
The campaign, conceived by the Croatian Ministry of Tourism, has set aside a week – well, actually just over – in which they are encouraging all within the tourism sector to offer a 50% discount. Covering two weekends, from Friday 16 October to Sunday 25th October, the offer should see some luxury hotel rooms, fabulous meals, and transport carriers offering premium products at half the price. If they sign up.
Luxury hotel rooms in Dubrovnik for 50 Euros in October sounds like a good deal. And it is. During a typical October, visitors are still enjoying the sunny streets of the Old City in Dubrovnik. A luxury hotel at that time would usually cost €200 per night. Because of this year’s extraordinary circumstances, those rates are currently €113 per night. Dnevnik.hr, therefore, estimates luxury hotel rooms in Dubrovnik for 50 Euros in October.
View of the islet Lokrum from Dubrovnik © visitdubrovnik.hr
Dubrovnik is a special case within Croatian tourism. In recent years it has benefitted from its ability to extend its season beyond that which other Croatian destinations can. This is due to its world-famous attributes and excellent marketing. However, being a city linked mostly by charter flights and large cruise ships, it has suffered greater this year than destinations traditionally visited by road users. It’s understandable that they would want to optimistically join the initiative.
Some in the tourism sector seem less keen on the initiative. They regard October as too late in the season for such a scheme. Their pessimism may be justified. It has been a much more difficult month to promote for places other than the special case of Dubrovnik – the sea is beginning to see a drop in temperature and in continental regions, the early mornings and evenings in October may necessitate a hoodie and long pants.
But, that’s not to say that such destinations couldn’t benefit from attracting, in particular, domestic visitors during the initiative week. That is if such homegrown tourists have any holidays remaining. Only time will tell just how widespread the industry will embrace the initiative, and just how beneficial it will be.