November 7, 2020 – ‘Magical Brac Island’ has been presented on French national television TF1, thanks to famous French editor and journalist Jean-Marie Bagayoko.
French national television TF1, which is watched by more than 7 million viewers, screened a five-minute report on Croatia with special emphasis on the beauties of the island of Brac and one of the most beautiful beaches in the world, Zlatni rat, said Danijela Mihalić Đurica, Director of the Croatian National Tourist Board in France.
The report Envie d’évasion: la fabuleuse île de Brač (Desire to Escape: The Magical Brac Island) is the result of a visit by the famous French editor and journalist Jean-Marie Bagayoko to Zagreb because of the recent football match between France and Croatia. Delighted by Croatia’s beauties, the journalist decided to present some other Croatian curiosities to the French public, in addition to the football image of Croats, and this time the decision fell on the island of Brac, which Bagayoko calls the ‘pearl of heavenly decor.’
“We are extremely pleased with the latest positive announcements in the French media. Given the stopped tourist trends and the current moment when movements are significantly limited, and people spend more and more time in front of small screens, it is necessary more than ever to maintain visibility in the media, not only through television but all available promotional channels. That is why preparations for 2021 started earlier because most of the French stayed at home this year. Still, as soon as those infected numbers go down, they are ready to continue traveling. Croatia is definitely one of the favorite holiday destinations of French guests,” said Danijela Mihalic Đurica.
In the report, the journalist reveals that, apart from the turquoise sea, the beach, and tourists, Brac is recognized in the world for its tradition of stonemasonry, white stone, and the School of Masonry in Pučišća. Brac stone, as the pride of islanders and Croats, is presented as a unique material from which many international monumental buildings are built, and the journalist singles out only a few examples as the most impressive buildings – Split’s Diocletian’s Palace, the United States White House and the Parliament building in Budapest. The secrets of stonemasonry, as well as the tradition passed down from generation to generation, were revealed to the French audience by professors and students of the school who emphasized the great importance of the school, but also the exceptional quality of Brac stone, which has been used to build famous buildings around the world.
In addition to stonemasonry, the report emphasizes the gastronomic tradition and the famous island specialties of lamb and the centuries-old tradition of olive growing.
The island of Brac is one of the Croatian islands along with Hvar, which is visited by an increasing number of French guests every year.