August 7, 2019 – The Istria County Tourist Board information points at Pula Airport are directly connecting tourists with the destination.
Pula Airport is achieving a record number of passengers from year to year, and this year, Pula is connected with the most destinations ever by direct flights. Thus, it would only make sense that airports are the best place to target a high frequency of passengers upon their arrival to a new destination, reports HRTurizam.
With that thought in mind, the Istria County Tourist Board info points at the Pula Airport, which provide visitors with a fast, comprehensive and high-quality information, this year saw a significant increase in inquiries and direct contact with tourists, providing them with useful information in person.
From mid-June to July 28, a total of 14,496 inquiries were recorded, while there were 11,877 inquiries in the same period last year, increasing by 18%.
“Based on the experience of tourist informants of the Istrian Development Agency, which provides visitor information services, we can conclude that the interest of tourists for the brochures is extremely high and that the map of Istria, as well as information about cities such as Pula, Rovinj and Poreč, are in high demand. The demand for general information brochures such as Istria Culture, Istria Gourmet, as well as for cycling and walking maps has increased, and there is a noticeable interest in outdoor activities,” said Morena Milevoj from IRTA. She added that the great interest of travelers speaks in favor of this, since the information point contributes to the better promotion of Istria as a tourist destination, in which an average of 150,000 tourists arrive by air during the main tourist season, while the number of flights exceeds 700 per month.
In the mentioned period, 7,420 brochures were distributed, which represents 51% of the total number of inquiries for 2019, and the most requested tourist inquiry is about shuttle bus transfers from Pula Airport to the city center of Pula.
Although the trend today is digitalization in every respect, promotional brochures still play a significant role, especially if they are well produced and provide useful information.
“Tourists are also looking for information on transportation from Pula Airport to other cities in Istria, mostly to Rovinj, Poreč, and Umag, as well as information about taxi services and rental car services that are most convenient for visitors who want to visit as many destinations in Istria. In addition, it is worth noting inquiries about current events in the peninsula, places to visit (sights, beaches, amusement parks such as aquaparks, national parks, and nature parks) and accommodation options as well as other recommendations for activities in Istria,” says Milevoj.
Visitors most often searching for information are from the UK, Germany, Russia, and Scandinavia. The most active are Britons and Germans of all ages, while visitors from Russia and France seek information in Russian and French respectively.
“According to the positive reactions of visitors we’ve had direct contact with so far, it shows how important it is to provide quality information that will make it easier for visitors to find their destination and make their stay as comfortable and quality as possible,” concludes Milevoj.
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