November 22, 2020 – Pula and Medulin have launched an offseason campaign to tempt travelers in the winter months.
Goran Rihelj of HRTurizam writes that the Adriatic’s inviting weather nearly 10 months out of the year should be enough incentive to extend the tourist season. Arena Hospitality Group made the first move and opened its campsites, the Arena Stoja camp and the Arena Grand Kažela camp, which are now open all year round, next to the already open Park Plaza Histria hotel in Pula.
But is decent weather enough? The real answer, says Rihelj, is quality content and a complete tourist product.
We must first be aware of two facts: That the motive for arrivals is the destination, not accommodation, and the second is that out of season, the motive for arrivals is not the sun and the sea, or swimming. So, the logical sequence is to ask is: Why should someone come to our destination out of season, if there is no swimming? What will they do? Are all facilities open after October 1?
According to the tourist lifestyle portal Turističke priče (Tourist Stories), the destinations Pula and Medulin have joined forces through the campaign “Warm Winter in Pula and Medulin”.
The campaign presents the destination of the city of Pula and Medulin Riviera with all its accommodation facilities, but also natural and cultural riches, as ideal and safe places to spend a winter vacation.
Sports and recreation are ideal in this area due to the climate, but also sports infrastructure: 6 FIFA football fields in Medulin, 5,900-square-meter Pula city pool, two Pula stadiums with athletic tracks, tennis courts, trim tracks, and other sports facilities, announces the campaign, as well as various natural and cultural riches, bicycle and hiking trails and the unavoidable gastronomic offer.
However, it is necessary to complete the entire tourist, because the motive for coming is not accommodation. Thus, through a digital platform, a range of experiences and answers to the question “what can we do here?”, segmented by interests, will be listed. It is also great to combine various events, congresses, and other events, but this is currently not possible due to the coronavirus epidemic.
Rihelj adds that the support of the city through various subsidies is needed and that as many entrepreneurs as possible should get involved in the action, to have as many different activities in the destination as possible. Since everyone makes up the destination, and the synergy of all partners is crucial.
We should certainly praise the beginning of the campaign because the narrative and positioning that the destination is “alive” and still attractive for tourists in the winter months is extremely important.
Did you know that southern Istria has more than 2,300 hours of sunshine a year?
Bravo to Pula and Medulin!