Pula Tourist Board: Planned Revenues in 2021 20% Higher than 2020

Daniela Rogulj

Romulic & Stojcic

Romulic & Stojcic

December 19, 2020 – At the Pula Tourist Board’s assembly, the rebalance of the financial and activity plan for this year and the plans for 2021 was adopted. 

Glas Istre reports that with COVID-19 and all measures in June, the first rebalance was passed, assuming only 15 percent of last year’s overnight stays in the peak season. But tourism traffic started already in June, and in ten months, 935 thousand overnight stays were realized, which is 41 percent of last year’s figures.

Compared to the previous year, the highest percentage of overnight stays was realized by weekenders (96 percent), followed by nautical tourism (65 percent), rooms and apartments owned by legal entities (49 percent), private accommodation (48 percent), and campsites (41 percent). The biggest losers are hostels, recording only eight percent, tourist apartments (18 percent), and hotels with 23 percent of last year’s traffic.

According to the new supplementary budget, revenues amount to HRK 5.512 million, 72 percent more than planned in May but 43 percent less than the original plan for this year. Total expenditures now amount to around HRK 4,822 million, 15 percent more than the first supplementary budget. More activities were realized than planned in the spring without the need for borrowing credit – summer concerts and parties in cooperation with the City, Pula Half Marathon, EU project Pula Fortification System, Advent 2019, Pula Carnival, Irrigation Verudela Art Park, and other smaller activities.

The plan for 2021 envisages revenues of around HRK 6.635 million. Still, the director of the Tourist Board, Sanja Cinkopan Korotaj, says that it is challenging to plan anything because there are several unknowns – including the amount for tourist tax and membership fees for small renters, how many companies will ask for refunds in the final accounts and reducing membership fees. But they decided to look optimistically, and the planned revenues are 20 percent higher than this year.

A team of experts from Arena Hospitality Group, Uniline agency, and Pula Tourist Board has been formed, preparing promotional actions for next year and when the pandemic in Europe calms down. “We will be ready to react quickly,” says the Pula Tourist Board.

Together with the tourist boards of southern Istria, they will create the operational plan of southern Istria for 2021-2027, and other activities will be organized on a smaller scale than last year – there will be Visualia, Pula Half Marathon, Days of Antiquity, Pula Dances, Advent, summer concerts and entertainment. With the cluster of Southern Istria, projects have been prepared for the Association Fund tenders at the Croatian National Tourist Board to develop the destination for animal friends and trail lovers.

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