French Media Promotes Slavonia, Croatian Islands as Top Holiday Destinations

Daniela Rogulj

Romulic & Stojcic

Romulic & Stojcic

August 13, 2020 – In a primetime slot on French TV channel TF1, the popular show ‘Cuisine Impossible’ aired, in which the gastronomic charms of Slavonia were presented. But that’s only part of the French promotion of Croatia.

The TV series shows destinations through the discovery of local products and producers, and a special feature about Croatia was organized by the Croatian National Tourist Board, the CNTB Representation in France and the Vukovar-Srijem County Tourist Board.

“The exceptionally viewed show, which is watched by over a million viewers, presented the Croatian region that French travel enthusiasts are just discovering. This show contributed not only to the promotion of the tourist offer of Slavonia but also to the diversity of the entire Croatian tourist offer. In addition, I believe that the broadcast will encourage a larger number of reservations for next year, when many French tourists will take their trips planned for this year,” said the director of the Croatian National Tourist Board Kristjan Stanicic, emphasizing that there is currently an average of around 14,000 French guests in Croatia daily.

In the show dedicated to Slavonia, French culinary chef Julien Duboue accepted the challenge according to which, after tasting fish stew hosted by local family farm Zoltan Jovic, he had to prepare an identical dish in less than 48 hours, i.e., identify the ingredients of this authentic Slavonian dish, catch fish in the Danube and procure the remaining groceries. After successfully fulfilling the challenge, he emphasized the exceptional hospitality of Slavonians. The show features Ilok landscapes and cellars, vineyards, quality wine, and Slavonia is presented as a region with a rich tourist offer.

“We are satisfied with the successful realization of this project, through which Croatia once again placed itself on the list of favorite European destinations of the French, who from year to year discover new Croatian regions. We are sure that in the coming period, the richness of Slavonia’s tourist offer will attract more and more French people,” said the director of the CNTB France, Daniela Mihalic Djurica, adding that many other French media have been reporting on Croatia as a hit destination.

For example, in the most-watched term of the French national television M6, the show ‘Zone interdite’ was broadcast, entirely dedicated to Croatian tourism and Croatia, which was presented as an Adriatic gem and a hit destination for French guests in recent years. The show called “The French have found their place under the Croatian sun” has been watched by several million people so far, and shows destinations such as Split, Pakostane, Pag, Krka National Park, Brac, Hvar and Pag, with a number of useful tips for creating the ideal vacation in Croatia. Days after the broadcast, numerous French media broadcast a summary of the show that reveals why tourists from all over the world adore Croatia.

Also, the prestigious French weekly Le Figaro ranked the Croatian island of Lopud in first among three Mediterranean paradise islands, along with the Greek Santorini and Corsican Brando, while the French edition of lifestyle magazine Grazia, in its article entitled, “The most beautiful European island: A selection of the most beautiful which we dream of visiting”, published a list that also includes Croatia, more precisely the island of Hvar, which is in the high fifth place of the most beautiful European islands.

Moteaur Boat, both the leader among the French motor-nautical media and its monthly with a 25-year tradition, has presented Croatia as a nautical paradise in its issue since August, with special emphasis on Vis, which delighted the journalist and camera crew with its beauty and indigenous experience.

The popular 90-minute travel show ‘Echappées Belles’ is currently being filmed in Istria and on the islands of Cres and Pag. The show is watched by almost two million viewers, and the episode about Croatia will be shown in May 2021 in primetime on the national TV channel France 5.

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