As Poslovni Dnevnik writes, at the recently held Dubai Expo, the Stanic Group presented its Croatian juices with an emphasis on Juicy 100% juices from the Stanic Beverages range and Maraschino and Pelinkovac from the Maraska range. Juicy 100% juices have been present in the Middle East for five years now, and are mostly represented in HoReCa channels in Dubai due to their restaurant and club scene.
The recent Dubai event was also the reason for expanding cooperation with the most influential HoReCa distributor in the MENA region – Chef Middle East – with which Stanic Beverages plans to significantly strengthen business cooperation by the end of 2022 by expanding their distribution in the United Arab Emirates and opening themselves up to other markets in the premium segment of soft drinks and alcoholic beverages.
Juicy is currently present in the most famous catering and hospitality chains in Dubai such as “Bla bla” and “Masti” and in leading hotels such as Westin Dubai Beach Resort & Marina, Waldorf Astoria Dubai International Financial Center and Double Tree by Hilton Jumairah Beach Dubai.
“I’m extremely proud that the Stanic Group brand, Maraschino liqueur, thanks to its history and long tradition, was the only product from the food and beverage industry exhibited in the permanent exhibition of the Croatian Pavilion at the world exhibition. The Dubai Expo was visited by over 15 million people who had the opportunity to get better acquainted with our brands, and thanks to that we’re counting on strengthening our export positions in the MENA region.
What makes me especially happy when we talk about expanding in the MENA region is the fact that Juicy Croatian juices will soon be available for people at Doha Airport and at one of the world’s most famous Costa coffee chains in Oman. In the Saudi Arabian market, we’re expanding our range in retail and are slowly building a HoReCa channel. At the same time, we are working intensively to expand the distribution of Juicy Croatian juices in India, Egypt, Kuwait, Jordan and Bahrain. We’re also preparing a new taste of 100 percent mango with the aim of adapting to the habits of local consumers there,” said Zoran Mabic, President of the Management Board of Stanic Beverages.
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