As Poslovni writes, the Korean delegation from the Jeju Tourism Association (JTA) was visiting Istria. On Thursday, they held a meeting with the leaders of the leading destination management company in Croatia and the region, Uniline, who presented Croatia as a safe country in every respect. Great efforts and experience of Uniline in the Asian markets ensured a great interest in Croatia from the guests from South Korea.
“We can state that, after the pandemic, Croatia has returned to the Asian market as a desirable and safe destination. Since the outbreak of the coronavirus pandemic, guests from this part of the world have not visited Croatia, but this summer, the first tourists have already started coming to our country, and interest is growing. At today’s talks, it was announced that a significant number of groups of Korean tourists would arrive in Croatia in the coming period. Guests from South Korea highly appreciate the lifestyle and culture of the destination where they spend their vacation, and they visit Zagreb the most on their tours,” said Boris Žgomba, president of Uniline’s board.
Uniline opened an office in Seoul in 2017, the company’s second office in East Asia after the office in Shanghai, and the long-term goal is for every tenth Korean to get to know the beauty of Croatia.
Data from the period before the pandemic showed how important the emission market of South Korea is. When choosing a holiday destination, tourists from that country especially look at safety and the price-quality ratio and that the destination is suitable for family tourism.
Before the pandemic, in 2019, more than 400,000 tourists from South Korea came to Croatia, which accounted for over 511,000 overnight stays. Before the pandemic, guests from South Korea were the second largest group of foreign guests for the City of Zagreb.
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