September 12, 2019 – The Weekend Media Festival in Rovinj is the latest event in Croatia to fight against single-use plastics.
Glas Istre reports that the 12th edition of the largest communications festival in the region, which takes place from 19 to 22 September in Rovinj, will feature specially designed washable cups for the first time to reduce the use of single-use plastics. Along with the festival logo, the glasses will display an encouraging message that ‘by using this glass, you are saving the planet’. After use, visitors will be able to bring the glass home as an extra souvenir from the ‘best Weekend of the year’.
“The Weekend Media Festival always thinks green, which can also be seen in the visual identity and decoration of the festival space itself. We do not consider ecology to be just a trend, but a lifestyle. By going without single-use plastics at the festival, we want to raise awareness about ecology and take care of nature as much as we can,” said Tomo Ricov, director of the Weekend Media Festival.
Washable glasses will be available at the bars located inside the festival complex at the Old Tobacco Factory Rovinj. Visitors will be able to bring their glasses with them, but also leave them at designated places/points.
This year’s Weekend brings more than 150 speakers and panelists, and over three days, over 5,000 participants from all countries in the region will be able to enjoy the vibrant festival program, which will take place in five parallel halls. A novelty is the Weekend Masterclass, which brings the legendary leader Tag Heuer and Hublot Jean-Claude Biver to the Grand Park Hotel Rovinj. The duo will unveil the secrets of running luxury brands on Thursday, September 19 at 11 am, thus opening this year’s festival program.
You can find out what current media topics and interesting lecturers and experts can be expected at this year’s Weekend in the detailed program on the official festival page.
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