Split B2B: Sinj and Vrlika Tourist Boards Participate in First Ever Special Interest Tourism Conference

Daniela Rogulj

Split B2B foto
TZ Sinj

On Friday, October 20, 2017, the Sinj Tourist Board participated in the first international conference of special interest tourism, Split B2B.

Namely, from October 18 to 21, 2017, the Hotel Cornaro in Split hosted the first international conference and workshop on tourism of special interest, titled “Split B2B”. Organized by the Association of Dalmatian Destination Management Companies (UDMKD), this year’s theme was “Food & Wine”.

Split B2B is a unique business and tourism exchange in Croatia for those that work in special interest tourism. The first-time event was attended by some fifty business entities from thirteen countries across three continents. The conference included nearly 40 representatives from Croatia and the region, and eighty representatives from Albania, Austria, Belgium, Germany, Hungary, New Zealand, Sweden, Switzerland, the United States and the United Kingdom.

Split B2B foto

TZ Sinj

The Tourist Boards of Sinj and Vrlika participated in the conference as exhibitors. Monika Vrgoč, the director of the Tourist Board of Sinj and Dijana Maraš, director of the Tourist Board of Vrlika, presented the local catering offer of the Inland Dalmatia region, as well as the offering of the OPGs through local and indigenous products. The aim of this workshop and the conference was to establish business partnerships that should result in additional tourist arrivals in the pre and postseason. The ultimate goal of the organizers is to launch a long-term concept of conferences and workshops that would be held over the years in line with current market trends. 

As part of this event, a roundtable titled ”Croatia – Wine & Food Destination” was held where, along with the host Jurica Glavin, included Alen Jerkunica, President of the Aspira High School Management Board, Joško Stella, Director of the Tourist Board of Split-Dalmatia County, Kristijan Staničić, Director of the Croatian Tourist Board’s Main Office and Tonči Glavina, State Secretary of the Ministry of Tourism of the Republic of Croatia.

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TZ Sinj

As part of the lecture on the tourist offer and potential of Croatia, Željko Trezner, board member of UDMKD lectured under topic “Tourism of Special Interest: Dream or Reality?”, Robyn Vulinovich – Sisaric, part of My Hidden Croatia travel agency, lectured under the theme “Wine & Food travel: My job, my passion,” and Paul Bradbury, British blogger and CEO of Total Croatia News, spoke about market opportunities and the demand for wine & food travel.


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