Plavac Mali Leads Croatian Wine UK Invasion

Total Croatia News

After joining the EU and its less stringent trading conditions Croatia is set for a final push into the UK wine market. Croatian Chamber of Commerce’s project Vina Croatia will organize the fourth UK tasting at London’s Westbury Hotel on October 17, with more than 150 wines from 30 leading producers spanning key regions Istria, Slavonia and Danube, the Croatian Uplands and Dalmatia.

The first Vina Croatia’s London tasting took place in 2010, and since there has been a noticeable impac, with listings at retailers including Lea & Sandeman and Marks & Spencer and with distributors such as Bancroft and Hallgarten Druitt.

In a press statement Vina Croatia’s marketing manager Elvira Belović said:

“2013 is an important year for Croatian wine. Our EU membership marks the start of a real commitment to the UK – our key export market – and we are looking to develop our sales here by investing in a sustained generic presence beyond the tasting.”

Vina Croatia hosts similar tastings and showsaround the world, and this year alone they have presented Croatian wines in New York, and at the London International Wine Fair.

With British tourists being one of the leading visiting nations in Dalmatia, it might be especially interesting that during the tasting Vina Croatia will host a masterclass on Plavac Mali, one of Dalmatia’s signature red varieties.

For everyone interested, the Vina Croatia Tasting will take place at The Westbury Hotel, Bond Street, London W1S 2YF, on Thursday, October 17, from 10am to 5.30pm.


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