Hvar Life, Transforming the Island as a Cycling Destination

Total Croatia News


They are everywhere, seemingly in ever corner of this gorgeous islands.

On the coastal roads, in the hills, parked at the cafes, offroading along little-known roads most tourists have no clue about.

They are fit, cheerful and blown away by the beauty of Hvar, which they are discovering from unique angles, guided by local specialists who are passionate about what they do. 



After harvesting lavender on the top of the island at 6am last week, the searing heat was relieved by the aircon in the Jeep, as we descending to Pitve at 9am. The road was rough, the descent steep, but coming in the other direction – cyclists. Determined, motivated and soon to be rewarded with some of the most magnificent views in all Europe, as reward for their efforts. 


LIving in Jelsa all these years, one of the constant images throughout the pre, post and peak season has been the sight of cycling groups descending on the main square for a coffee or ice cream as part of their daily tour organised by the team at Hvar Life, whose stylish attire and logo is becoming increasingly prevalent over the years. 


Cycling has always been a part of the Hvar scene, but the number of cycling visitors is certainly on the rise, as is the quality of Hvar’s offer, both in terms of routes and activities, as well as equipment. 


The Hvar Life offer is impressive indeed:

In our bike shop, you can rent top quality bikes ranging from carbon Pinarello GAN or Razha road bikes, CUBE LTD Pro Shimano XT 29″, hybrid Wilier Montegrappa, innovative electric Haibike and standard city bike.
We also offer Rudy Project helmets and Gaerne cycling shoes included in the rental price.


And with a recently open shop and office at the main ferry terminal in Stari Grad, it has never been easier to get off the ferry and get active. 


The range of tours gives customers the opportunity to cherry pick a tour which suits their needs when discovering Hvar. Simple half-day tours to more specialised themes including wine tasting and other island delights are popular, but so too increasingly are the more challenging offroad tours offered by Hvar Life. There is certainly something for everyone, and if you are bike lover, it is a truly great way to discover the island. 

Check out the full range on offer on the Hvar Life website


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