New Concept Presented for 33rd Edition of Karlovac Beer Days

Daniela Rogulj

August 22, 2019 – Karlovac Beer Days presents a new concept this year which brings together gastronomy, live music, good beer, and caring for the environment 

The program for the 33rd Karlovac Beer Days reveals that across five days, from 30 August to 3 September, the city on four rivers will become the largest open stage in Croatia, which will host well-known music names, graffiti artists and street artists, reports HRTurizam.

The new concept introduced a refreshed visual identity, and in addition to being a festival of beer, it includes a varied gastronomic offer and many activities at some of the city’s most famous locations such as the Edison Cinema and the Fogina bathing area. 

“We expect that this traditional event will strengthen the city of Karlovac as a tourist destination in a new way, and brand Beer Days into a leading national beer and food festival and prestigious music festival. Of particular importance to us is the Crafts Fair at ŠRC Korana, where lectures for craftspeople and farmers await, as well as the music program of KUDs and tamburitza bands. Our goal is to involve as many local caterers as possible and open the door for them to participate in this event as well. Karlovac is an attractive destination that offers visitors a unique experience through cultural and historical heritage, and the richness of water, gardens and parks where we’re hosting this year’s event, and I am convinced that this time the people of Karlovac, tourists, business people and casual passers-by will meet to experience Beer Days in Karlovac,” emphasized the Mayor of Karlovac, Damir Mandić.

The festival brings together over thirty leading local musical names from Prljavo Kazalište to the biggest rapper of the Croatian hip hop scene, Vojko V, and the increasingly popular bands Svemirko, Mašinka and High5.

“Throughout the festival, I can proudly announce that we are expecting many well-known music artists and performances by numerous street artists,” said Igor Šimulija, program coordinator, adding that besides the main stage, the program will take place at several locations – the Dr. Franjo Tudjman Promenade, the Šanac Basketball Court and the Edison Cinema, where guests can enjoy electronic music during the festival. The organizers have also decided to use ŠRC Korana, where the Crafts Fair will be held, which will bring together educational content and workshops during all five festival days, all of which will be accompanied by a suitable music program.

Karlovac Beer Days are determined to find a spot on the festival and tourist map of Croatia as a destination for good fun and natural beauty, confirms Marina Burić, director of the Karlovac Tourist Board. “Karlovac has doubled its tourism numbers in the last five years, and I believe that Beer Days, as an important part of the city’s tourism offer, is certainly quality content for locals and visitors already in the city, but also a motive for generating a new tourist market. This year, we have included a festival camp in our offer so that visitors can enjoy the beauty of the city of Karlovac for all five days.”

Odin Goedhart, Chairman of the Board for Heineken Croatia, announced exciting news about what we can expect from the beloved beer giant: “Since we are a company that cares about the environment, we will provide special plastic cups that are made of recycled material and can be recycled completely. In collaboration with Čistoća, it has been agreed that yellow plastic containers will be installed at the Beer Days locations where the cups can be recycled. With this particular initiative, we joined the City of Karlovac in a project which contributes to changing citizens’ awareness of how to responsibly treat waste and reduce municipal waste.”

Traditionally, the festival will actively promote responsible consumption.

“We will organize special local bus lines and the Zagreb-Karlovac-Zagreb train because we want adult visitors at Beer Days to enjoy beers, but also safely return to their homes and not drive if they have consumed alcohol. The ticket price will be a symbolic 10 kuna,” explained Ljudmila Bratko Gašpić, Corporate Affairs Manager at Heineken Croatia. She added that on the last day of the festival, September 3, from 11 am to 6 pm, the brewery will open its doors to visitors, which will be an excellent opportunity for all to see where and how Karlovac beer is produced, which is a novelty in the overall program of the festival.

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