Kaufland Introduces Additional Measures to Reduce Plastic Waste

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Kaufland Hrvatska Facebook
Kaufland Hrvatska Facebook

24Sata reports, Kaufland is the first retail chain in Croatia to completely abolish disposable plastic bags at checkouts, and disposable plastic utensils, cutlery, plastic sticks, and straws were withdrawn from sale and replaced with alternative sustainable solutions such as paper, wood, and other products. 

An additional engagement in the fight against plastics is the responsible bags in Kaufland’s offer intended for fruits and vegetables. They are airy and suitable for storing fresh food and can be washed, which allows long-term use, and once the bag can no longer be used by disposing of it in plastic waste, and it can be 100% recycled. Kaufland wants to encourage its customers to, using the multiple variants, actively participate in reducing plastics in the environment. According to Kaufland’s internal data, about 100 tons of plastic bags from the “very light plastic bags” category are used in one year in the fruit and vegetable department, so using multiple variants instead of very light disposable bags could reduce the amount of plastic in circulation. 

In addition, a reusable lid for dairy products from brands K-Classic, K-take it veggie and K-bio has been introduced, but it can also be used on products from other brands. In order for the products to be hermetically sealed and stay fresh longer after opening, the offer includes a reusable lid that can be washed in the dishwasher, and with all the above, using this lid actively helps to reduce the amount of plastic in the environment.

As part of the international strategy for reducing plastic REset Plastic, Kaufland, as part of the Schwarz Group, has set two clear goals: by the end of 2025, it wants to use an average of 20% recyclable in its own packaging and 100% of these packaging should become maximally recyclable. By the end of this year, it will completely eliminate the use of black plastic to make it easier to recycle plastic packaging, thus enabling a circular recycling process.

“We approach the topic of environmental protection very responsibly, and through various activities, we try to raise awareness about environmental protection among our customers as well. By using reusable bags and lids, each individual does something good for our planet and creates a better future for all of us,” said Marija Franić, Head of Corporate Communications at Kaufland.

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