As Express/Emir Imamovic Pirke writes, had Franz Kafka been born exactly 100 years later, and not in 1883, and if he’d been born in Zagreb instead of Prague, he would be less than forty years old today, and he’d have started writing his most famous novel only in 2014.
His (would-have-been) Croatian publication “The Trial” wouldn’t have had just under 300 pages in the Croatian case, and readers would have to either go to the library in a car or have his book delivered with a vehicle of some sort.
“Someone must have slandered Josef K.” is the first part of the first sentence of “The Trial,”, a famous book which is still relevant to this very day. The situation surrounding the Paul Bradbury lawsuit must ring true to the feelings brought about by Josed K these days. He doesn’t know who is going to judge him, nor does he really have a clue as to why.
“Ha! What have I done… My lawyer Vanja Juric is trying to understand that herself. The thing is that I’ve been writing in Croatia for a decade now and nothing about the Croatian National Tourist Board surprises me anymore. Honestly, all of this is quite hilarious to me, but I was shocked when I received the lawsuit,” Paul Bradbury told N1 when commenting on the lawsuit filed against him by the Croatian National Tourist Board, who allegedly did so because they felt offended because he’d played around with the slogan ”Croatia full of life “on Facebook, turning it instead into “Croatia full of uhljebs”.
If, then, the move on social media was defaming or slandering the Croatian National Tourist Board, then Bradbury is a slanderer who must now defend himself against such an accusation in a Croatian court of law, even though he expressed what has become very much a majority opinion with a bit of satire. Most people, however, cannot be prosecuted, so the British blogger and promoter of Croatian tourism will, sooner or later, have to face slander at his own expense because he can’t be punished for this otherwise. Namely, his guilt in this case must first actually be invented.
Almost two decades ago, Paul Bradbury sold his house in the UK and, thanks to a TV commercial, decided to come and live here in Croatia. What caught his eye was a video with the usual depiction of the natural beauty of the country and that old slogan about the Mediterranean as it allegedly used to be, and it was produced and paid for by no less than the Croatian National Tourist Board.
Yes, that very same Croatian National Tourist Board that has since created the very bizarre Paul Bradbury lawsuit all because of a Facebook post.
“The crazy Englishman/Ludi Englez”, as Bradbury is affectionately referred to in Jelsa, didn’t realise his Croatian dream by converting pound sterling from the sale of that house in Britain into euros and merely buying a Hvar property with them, then sticking that familiar old blue ”Apartments” sign somewhere near the door – much more than that was done.
In his now long time spent discovering a country that advertises its own tourist offer as if the whole world is still using dial-up, he first launched the portal Total Hvar, then Total Split, Total Inland Dalmatia, Total Zagreb and Total Dubrovnik, and finally Total Croatia News, which has since been declared the most influential local medium in the English language. In addition, Bradbury is considered the most influential Croatian blogger and a very sharp critic of the Croatian National Tourist Board, considering it to be cumbersome, expensive and passive, and aldo claiming that its abolition wouldn’t negatively affect the tourism industry in any way.
There are, for example, county, city and local offices of the Croatian National Tourist Board that have purposes for themselves and themselves only, as well as those without which a good part of the independent cultural scene on the coast would find it even more difficult to survive than today, just as there are employees whose only obligation is to come to work, and there are those who aren’t lazy at all and often find themselves engaged in tasks which go far beyond those prescribed by their employment contract.
However, the naturalised British journalist won’t go to court because of his lack of a distinction between any of the above, but because of the excess fears of certain individuals whose dire inefficiency is inversely proportional to the opposite effects of Bradbury’s hard work, and because the deep urge for self-preservation has become stronger than the interests of the body itself.
Recalling the events which take place in the aforementioned, famed publication, in the Croatian Trial, had Kafka been born in a different time and place – the Croatian National Tourist Board vs. Paul Bradbury – the prosecutor, ie the Croatian National Tourist Board, is actually performing a Kafkaesque play in which they turns their own guilt for the success of the independent initiator of tourist portals around, but not because the accused is wrong – quite on the contrary – because he’s essentially right.
After all, could the Croatian National Tourist Board have launched the Total Croatia News portal? After the success of the Total Hvar or Total Split platform, could the Croatian National Tourist Board not simply purchase both the name and the concept from the author and then go on to further develop them? Couldn’t someone, given that Paul Bradbury has already dotted all of the i’s and crossed all of the t’s, have had the bright idea to hire him the way production companies are hired to create videos of pretty panoramic shots of the islands and close-ups of wine glasses that would bring British tourists with deep pockets flocking to Brela during summer?
Why, after all, does the Croatian National Tourist Board not use resources it has within reach to develop its own network of sites made in foreign languages - media that will offer better content than that of Paul Bradbury, whose Croatian mixes an English accent with a Hvar dialect? As simple as the answers are to each of these questions – each of them would imply effort being made. The very notion of that would mean that the entire local administrative apparatus would end up working against itself.
Namely, it all rests on the fact that nothing changes at any cost, so that, when it is shown that changes are both possible and necessary, instead of autocorrection and moving forward, it starts the Kafkaesque process of removing evidence that would not exist if Bradbury hadn’t managed to find empty space to profit from tourism in a country that otherwise lives from tourism almost entirely. Oh, and of course, from EU funds, loans and… And… That’s mostly it.