Love Unites Us: Split Tourist Board Reveals Meaning behind Split Advent Slogan

Daniela Rogulj

TZ Split
TZ Split

TZ Split

December 2, 2020 – The Split Tourist Board reveals the meaning behind this year’s Split Advent slogan – ‘Love Unites Us’.

‘Love unites us’, this year’s slogan of Split Advent, although seemingly simple, has a deeper message. It emphasizes the magical power of Christmas as a time to put aside all adversity and make the world a place of communion and understanding and emphasizes love as a bond that unites every person with loved ones, even when, during a pandemic, we are deprived of intimacy and embrace. One of the main motifs behind this slogan, and the whole concept of Advent, are Advent candles that also carry symbolic messages.

In each week leading up to Christmas, better known as Advent, one candle is lit. The first of these, the candle of hope, has already been lit and bears the name of the prophet’s candle. It begins a period of anticipation in the hope of Jesus’ birth, and it also marks the prophet Isaiah who foretold the event. The second candle is called the Bethlehem candle and invites all people to peace, both spiritual and secular. The third candle brings joy thanks to the knowledge that the Lord is near and is called pastoral. The shepherds were also the first to rush towards Bethlehem following the star in the sky. The last candle is the culmination of intentions from all previous Advent weeks, and it is the candle of angels that symbolizes love.

All messages of Advent candles, hope, peace, joy, and love are included in the umbrella slogan of Advent in Split ‘Love unites us’, as well as in Advent content and can be found at multimedia attractions within the fountain on the Riva. Even the logo of this year’s Advent contains a candle flame in it, which indirectly alludes to this theme.

During the Advent period, which is marked for the first time by physical distance, everyone is given the opportunity to reflect on the fundamental values of Christmas and the real connection between people, and it is these messages that emphasize what is really important, spiritually and not materially.

Source: Dalmatinski Portal

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