Agrokor to Start Using Drones in Croatia

Total Croatia News

Drone technology coming to Agrokor.

Agrokor has started training its employees to use drones. The news was disclosed by Ante Todorić, member of the board of directors, at the official opening of the new Super Konzum supermarket in Zagreb. Speaking about the future of the Agrokor Group, he illustrated its seriousness by the fact that the Group has already started training employees to control drones, reports on December 22, 2015.

Ten days earlier, during the presentation of Konzum Klik, one of the key parts of the Agrokor development project, an image of drone was included in the presentation when Konzum managing director Darko Knez was explaining the future of this business segment.

Although Ante Todorić currently oversees the entire retail segment, Knez will take over his position on 1 January, with industry insiders being convinced that the greatest benefit of drones for Agrokor can be found in agriculture. “The preparations for the introduction of drones in our operations are currently in progress, as well as training of drone pilots. Agrokor is already using drones in agriculture”, the sources confirmed. They added that other drone projects are also being developed.

Davor Crnogorac, president of the Croatian Association of Users and Operators of Unmanned Systems and director of Helifoto, the first company in Croatia which deals with drone pilot training, said that his company is not working with Agrokor. “In the last seven years, we have trained about thirty people for the job, but these are mainly professional photographers and videographers who need these skills”, Crnogorac said. He added that he does not have any information that drones in Croatia are being used for other purposes, except as a hobby, for competition and military purposes. “Japanese companies are using drones to monitor rice fields, and the technology is so advanced that such jobs can be done by students”, Crnogorac explained.

In Croatia, Hipersfera is the only company making drones. But, there are more and more companies which are getting involved in integration of drones into business operations.


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