As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, the Croatiane eKupi online retailer has taken a step further in improving its user experience, the very basis of the shopping experience. They are introducing eKupi package machines, following, for example, Hrvatska posta, DPD and GLS, which already have them in operation.
The first eKupi “devices” to which goods purchased over the Internet can be picked up have been placed in front of the eKupi headquarters in Buzin, Zagreb, and in total there will be more than 15 of them across all major cities in the country. Depending on the needs, additional regions will also be strengthened in time.
“When buying something via the Croatian eKupi online retailer, the customer will be able to order an item with free delivery and collection on the eKupi & poKupi package machine or it pick up (at a pick-up point) in their city. Products labelled “immediate delivery” will be available the next business day for pick up after the user receives confirmation by e-mail.
The pick-up at the package machine is easy using the QR code or PIN that the customer receives in the confirmation e-mail that their package is waiting for him them at whatever the location is,” explained Marija Musicki, eKupi’s marketing manager.
The goal of the new option, according to eKupi, is to be even closer to customers and deliver what they want as soon as possible, which, knowing the logistical challenges faced by some in the market, is very necessary.
This is especially the case in the anticipation of the festive season at the end of the year, when consumption picks up its pace, starting from the end of November with the so-called Black Friday, which the Croatian eKupi online retailer has already started preparing for.
“We’re preparing in advance for the increasingly intensive sales season, and in addition to the excellent offer at great prices this year, our customers will be able to get their purchased products even faster through our parcel machines and at pick-up locations,” Musicki pointed out.
As a leading online retailer, their revenue grows every year, and their current expectations are no different. Last year, the 10th year of eKupi’s operation, they earned more than 370 million kuna, which was helped by the coronavirus pandemic as more and more people turned to the Internet for their shopping needs.
“We’re participating with other stakeholders in the transition of customers from offline to online, the coronavirus pandemic has certainly helped in that and accelerated the process, but this is just the beginning and we have a lot of work ahead of us. That’s why we want to build high quality and have the best purchase option, and we’re constantly trying to secure a breakthrough. This new service meets the needs of our customers. More than 80 percent of our products are located in our distribution centres and are ready for delivery,” they concluded from eKupi.
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