Ivan Mrvoš Featured in Business Insider for Smart Bench Pitch Deck

Daniela Rogulj

Young Solin-native Ivan Mrvoš and his company Include achieved impressive business results last year, emerged on new markets, and recently launched a new product – the Monna cycling point, reports Dalmacija Danas on May 18, 2019. 

Just how well Include is doing can be seen by the ongoing Funderbeam campaign, which has already raised almost 1.5 million euros from four hundred investors around the world, half of whom are from Croatia.

The success of the Funderbeam campaign, which lasts for a few more days, has come to the attention of a well-known business portal Business Insider, which has included an extensive feature about Mrvoš, Include, and their successful campaign. This is an incredible recognition for Mrvoš and his Include team as Business Insider is read by millions of people around the world, including a number of entrepreneurs, investors and businesspeople.

In its text, Business Insider emphasizes, in particular, that this Include investment cycle is geared towards gathering resources for business expansion. Not only for new products but also for new ways of doing business.

They mention Monna which, apart from being a smart bench with a charger for various devices and a charging station for electric bikes, comes with a screen where you can display ads.

Mrvoš has expressed that he would like to move into the direction of advertising. Namely, he and Include are planning to extend their product line in the future with smart bus stops and waste bins, which would also be equipped with screens to show ads. Furthermore, advertising space and software which runs the entire Include system will be sold to other companies as a way to earn profit. 

As Business Insider points out, “Mrvoš wants to create an online advertising network in the physical world that would have a reach like Facebook or Google today on the Internet.”

To achieve this ambitious plan, Mrvoš needs 4 million euros. According to current data, they are almost halfway there. 

Ivan Mrvoš took to his Facebook to share his excitement about the Business Insider feature. 

You can read the full story on Business Insider.

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