23 Percent More French Tourists in Croatia in First Four Months of 2023

Lauren Simmonds

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May the 23rd, 2023 – There has been a 23 percent increase in the number of French tourists in Croatia so far when compared to this time last year, and with flights from France to Croatia frequent until the end of October, it’s likely that we’ll come close to pre-pandemic 2019’s results.

As Poslovni Dnevnik writes, over the first four months of this year, there have been 23 percent more tourist arrivals and 12 percent more overnight stays realised by French tourists compared to the same period last year, as reported bythe director of the Croatian Tourist Board’s Representation in France, Daniela Mihalic Djurica.

“We believe that this year we will come close to the record results we saw back in 2019, when we achieved 640,000 arrivals of French tourists,” said Mihalic Djurica at the end of the Morbihan Bay Week festival in the city of Vannes, located in the Brittany region.

This is the result of more favourable global health conditions, but above all promotional campaigns of Croatia as a desirable tourist destination here on the French market, she says.

“We’re developing more and more through different products, and Croatian maritime heritage is only one of them, and that’s why festivals like this one in Brittany are extremely important to us,” she added, thanking the Cronaves association from Split for their help, which has been popularising and representing Croatian maritime heritage throughout Europe for a decade now.

Speaking about the campaigns and activities of the Croatian National Tourist Board’s Representative Office over in France, she pointed out that in recent months the emphasis has been primarily on the representation of Croatian regions such as Zagreb, Kvarner, Istria and Slavonia, as well as on the wealth of the country’s natural heritage and sustainable development.

“Campaigns with our strategic partners, as well as numerous PR and marketing activities, are ongoing. We used this week in Brittany to present the tourist offer of Kvarner with an emphasis placed on the island of Krk, Vodice and Split,” she said, noting that there is no major part of France that is not connected to Croatia by at least one direct flight from April to the end of October. She estimates that France is a very potent market with 65 million people.

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