Innovative Croatian ShakeOut Set Out to Conquer World’s Cinemas

Total Croatia News

Healthy protein shake coming to a cinema near you.

In accordance with the modern way of life and the desire of an increasing number of people to consume healthy food, for the first time in the history of the cinema industry visitors to cinemas are being offered a truly healthy protein shake called ShakeOut, reports Večernji List on March 25, 2016.

ShakeOut was presented on Thursday evening in an exclusive area of the Gold Class Cinestar Arena Zagreb. Many of the guests were people who take special care of their bodies, so it was not surprising that they were delighted with the new drink thanks to which from now on they will not have to give up on their healthy eating habits when going to the cinema.

“I am careful about what I eat, and at the same time, I really love going to the cinema, where until now there was nothing on offer for those who care about how they look and how they feel. Not only does this shake ensure a healthy snack, but it tastes so nice that people will certainly be glad to drink it while watching movies”, said Croatian singer Lana Jurčević.

The CineStar cinema chain is also delighted with the cooperation. “We are very happy that we have answered the requests by a rapidly growing segment of visitors, those who care about their health”, said Ines Ronko Manz, the marketing director of Cinestar.

Special attention at the event was given to Mario Valentić, a fitness trainer and former Mister Croatia, who addressed the guests and talked about the importance of proteins in the daily diet, especially for athletes and those with active lifestyles.

This original concept of drinks for cinemas will not confine itself just to Croatia, but will spread to cinemas in other countries as well. The new product is a top quality shake which currently comes in two flavours (vanilla and chocolate), and it can be consumed by everybody. Since it is sugar-free, ShakeOut is suitable for diabetics as well.


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