B2B Business Run: Record Number of Runners to Open Largest Gathering of Croatian Companies

Daniela Rogulj

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Will you be joining the MAGENTA 1 B2B RUN in Split, Rijeka, Osijek, or Zagreb this year?

April 14, 2018 – The MAGENTA 1 B2B RUN, the most significant gathering of employees from Croatian companies, will be held for its fourth edition in the four largest Croatian cities. After the B2B season opens in Split on Thursday, May 10th, teams from Croatian companies, both in the private and public sector, will have a chance to take on a 5km long track in Rijeka (May 24th), Osijek (June 14th) and Zagreb (September 13th).

The MAGENTA 1 B2B RUN provides a unique opportunity for business promotion, socializing, healthy lifestyles and networking. Split participants have clearly shown how important all of these elements are and that their companies support events that promote the balance of business and private life. Therefore, it is not surprising that the opening of this year’s MAGENTA 1 B2B RUN will see a record number of participants. 

Research carried out after the last year’s edition showed that more than 95 percent of the MAGENTA 1 B2B RUN participants think that sporting activities improve workplace productivity and positively affect the corporate culture of the company. A real example is seen in the companies that have participated in this popular event for years.

“Traditionally, the HEP team will run the Split MAGENTA 1 B2B RUN which is well organized. I can openly say that Split has the most attractive track and can expect a strong and increasing number of participants in the competition every year. I hope that my HEP team will be well prepared and motivated to once again show our team spirit and get to the podium,” said Zdravko Jadrijev, captain of the HEP racing team.

This year’s Split MAGENTA 1 B2B RUN expects to attract around 750 participants from more than 50 companies, and nearly one-third of participants will run the first kilometer in their life. Companies from  Split-Dalmatia County, but also throughout Croatia, were able to apply for the MAGENTA 1 B2B RUN by April 13th. The price of participation began at 150,00 kuna + VAT.

For those of us who can still successfully run five kilometers, this year, the first MAGENTA 1 B2B RUN training was organized by educated coaches and running ambassadors. The training was tailored for beginners and was held on April 12th. All interested participants of the run were invited to participate free of charge. 

Additionally, Dijana and Viktor Vetturelli from the Vetturelli company, along with one of Europe’s leading sports management companies, Swiss Infront, signed a sales contract for the B2B run on Wednesday.

“Event organization is not at the center of our business, and B2B run has grown to be the most important business event in Croatia for the past three years. I think this is the right time to give it to Infront, which specializes in organizing such events. B2B run’s story in Croatia continues to grow,” they clarified when signing the contract.

You can learn more about the event here

Source: Slobodna Dalmacija 


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