From Bol to Makarska: 16th WTA Makarska Open Hosted by Valamar Announced!

After 15 successful years in Bol, the time has come for a new destination, say the organizers of the WTA tournament. Its 16th edition will be held from May 30 to June 5 in Makarska! 

The magnificent sea view, great atmosphere, and excellent organization are again the strongest assets of the famous sporting event, which features the best-ranked female tennis players from Sweden, the Netherlands, Belgium, Slovakia, Montenegro, Italy, China, Luxembourg, Serbia, Slovenia, and Croatia – and all the winners regularly return! 

“First of all, I would like to thank Bol, its residents, and all partners on Brač for the exceptional cooperation over the past six years of leading this tournament. They were great hosts; we breathed as one and lived for this event. But the time has come for new energy and a new place. The city of Makarska, with a long sports tradition, and Valamar Riviera as a leading tourist group are the right partners for the growth and future of our event. I am convinced that this year we will bring the best of women’s tennis and create a real sports spectacle in the pre-season,” said Felix Lukas, director of the WTA tournament, which this year has a new name – WTA Makarska Open hosted by Valamar.

WTA leader Steve Simon says Croatia has always supported women’s tennis and the WTA tournament.

“Croatia is a country with exceptional success and history in organizing top tournaments dating back to 1991. We are looking forward to the Makarska Open continuing our WTA story on the beautiful Croatian coast,” says Simon.

Global promotion of Makarska

“We are on a good path to turn Makarska into one of the better destinations in Europe. From the first day, our goal is to bring globally recognizable events such as the WTA tournament to our city below Biokovo. I am extremely proud that we managed to bring such a prestigious tournament to Makarska and the cooperation of the City, WTA, and Valamar, which proved to be an outstanding partner to the local community. The WTA tournament in Makarska is the first and significant step in realizing our vision of Makarska as a desirable tourist and sports destination. I am sure that the tournament will help us get on the map of destinations that offer tourists new experiences and interesting content,” says Zoran Paunović, the mayor of Makarska.

Makarska locals are looking forward to promoting their city, the arrival of top tennis players, and exciting matches, and they hope that they will be great hosts like Bol.

Split-Dalmatia County could not hide their satisfaction that this tournament is still being organized in the region. 

“This is a significant international sports event that promotes our county, the whole of Dalmatia and Croatia. Thanks to its extremely positive atmosphere, this tournament is recognized, and I am convinced that it will be the same in Makarska, another beautiful Dalmatian destination. From the beginning, Split-Dalmatia County has supported the WTA tournament, which sends a picture of optimism to the world, and we all need that in these challenging times,” said Blaženko Boban, County Prefect of Split-Dalmatia County.

Valamar is investing in the renovation of the Tennis Center.

“The development of the destinations in which we operate is part of Valamar’s strategy of socially responsible business. Therefore, we are looking forward to this new partnership and that we will be the general sponsors of the WTA Makarska Open tennis tournament, which we will be proud to host for at least three years, for which we have signed a contract so far. By sponsoring this tournament, which includes an investment in the renovation of the Makarska Tennis Center, which will be the venue of the tournament, but also the reconstruction of the Dalmacija Places Hotel, which will be officially opened during the tournament, we prove how much Valamar Group believes in Makarska as a destination and its tourism development,” said Alen Benković, Senior Vice President for Development, Property Maintenance and Technical Services at Valamar Riviera and President of the Management Board of Imperial Riviera.

To read more about sport in Croatia, follow TCN’s dedicated page. 

 

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