‘Thank You’ Campaign Launched by the Croatian Tourist Board in 13 Foreign Markets

Daniela Rogulj

September 16, 2020 – A “Thank You” campaign launched by the Croatian Tourist Board will target 13 foreign markets. 

The Croatian Tourist Board has launched a new promotional campaign titled “Thank You” on social networks Facebook, Instagram and Twitter, thanking foreign tourists for choosing Croatia and Croatian destinations for their travels this year. The campaign is being implemented in 13 foreign markets, including Germany, Austria, Slovenia, Poland, the Czech Republic, Slovakia, Italy, Hungary, Belgium, France, Sweden, Switzerland and the United Kingdom.

“With this campaign, we would like to thank all foreign guests who, despite the prescribed epidemiological measures and travel protocols, have shown their confidence in Croatia in this challenging and unpredictable tourist year. Our goal is to keep Croatia’s visibility in selected markets and to tell everyone that they are welcome in our country next year as well,” said Croatian Tourist Board Director Kristjan Stanicic, adding that more than seven million tourists have visited Croatia so far this year, of which nearly six million are foreign.

The focus of the “Thank you” campaign is primarily Germany, Slovenia, Poland and the Czech Republic, or the markets that, along with domestic guests, achieved the largest tourist turnover in Croatia this year. For each market, the visuals of the three favorite destinations that the guests from the mentioned market visited the most and the tourist products they enjoyed the most were targeted. For example, Medulin, Porec and Rovinj were chosen for the German market, Dubrovnik, Hvar and Split for the UK market, Crikvenica, Rovinj and Vir for the Hungarian market, while Omis, Makarska and Baska Voda were chosen for the Polish market.

Let us add that in these countries, in addition to the visuals, prize games will be organized on social networks, and the winners will be able to win a gift package of Croatian souvenirs.

After the “Thank you” campaign, the Croatian Tourist Board will start implementing promotional activities for the post-season, during which the focus will be on nautical, the continental offer, eno-gastronomy and Croatian national parks and nature parks.

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